40+ Subject line ideas for abandon site flow

• Keep it short: Keep your subject line short and to the point. It will enable it to display properly across different devices, including mobile phones, tablets , and desktop computers.
• Some devices have smaller screens that may cut off longer subject lines, making them difficult to read or understand. Keep your subject line under 40-50 characters to get a jaw-dropping open rate.

• Optimize the length : It’s very important not to go beyond 40 characters in your subject line because otherwise it will be cut off.
• Use emojis: On average, emojis do work to increase open rates – when they are on brand. But proceed with caution, because too many emojis will decrease your open rate, email will be flagged as spam and some audiences don’t relate to emojis, so if you’re selling to a 50-year-old man – funny emojis might not be your best weapon.

• Personalize: Using a person’s first name, last name, and email is always a great way to grab attention. Especially what has worked for me well recently is using recipient emails – the name is kind of overused, but not many use emails, and that is what makes it stand out.

• Spark curiosity: People are curious, they want to know something you hide from them. Subject lines like “Special offer inside”, “4 tips for a better sleep”, “You won’t believe this”, and etc spark curiosity and automatically get more opens.
• Avoid spam triggers: Avoid using words and phrases that can trigger spam filters and cause your email to be marked as spam, such as “earn money fast” or “urgent offer.
• Test different subject lines: A/B test different subject lines for abandon site flow to see which ones perform best with your audience. Try testing variations in length, wording, personalization, emoji, first name, and other factors to optimize your subject lines.

• Create FOMO, scarcity: Subject lines that include time-sensitive deadlines usually perform better. Mention your closing sales, expiring coupon codes, or limited-time discounts and your customers might scramble for a last-minute purchase.
• Cell phone and desktop optimized subject line: Mostly use cell phone to open their email so take this thing in your consideration and write your subject line as short as possible.

And also never underestimate the POWER of pre-header text.

• Did anything catch your eye?
• Come back and take a closer look!
• Your perfect purchase awaits!
• Don’t leave empty-handed!
• Take a second look!
• Explore our products today!
• You missed our best-sellers!
• Shop now for the best deals!
• We’ve got what you need!
• May we help ya?
• Come back and find your perfect match!
• Discover our best-sellers today!
• Our products are worth exploring!
• We’ve got everything you need and more!
• Discover our hidden gems!

• Don’t miss out! Discount Inside.
• Exclusive Offer: Time is Running Out.
• Hurry Back! [X]% off for You.
• [Name], [X]% discount expiring soon!
• Here’s [X]% off to complete checkout.
• [Name], treat yourself with [X]% off.
• You’re so close! [X]% off waits.
• Time’s ticking! [X]% off today.
• Take [X]% off before it’s gone!

• Time is running out!
• Last chance to save!
• X Hours left to redeem!
• Your coupon expires today!
• Don’t miss out on savings!
• Coupon ends in [X] hours!
• Redeem now before it’s gone!
• Hurry, coupon expires soon!
• Limited time left to save!
• Your discount ends today!
• Only a few hours left!
• Don’t wait, time’s up soon!
• Act now! Coupon expires soon!
• Save now, time’s running out!