Introduction:
Discover the power of ‘Klaviyo‘s 6 essential flows with trigger filters and best practices in email marketing’. From triggered emails to personalized content, these flows will revolutionize your strategy, boost engagement, and drive conversions. Get ready to unlock the potential of Klaviyo and take your email marketing to new heights!>>Welcome Flow:
Definition: A “welcome flow” refers to a series of actions or steps taken to introduce and onboard new users. It is designed to create a positive first experience by providing relevant information, and helping them get familiar with the key features or benefits of your brand. The purpose of a welcome flow is to make users feel comfortable, engaged, and informed from the start, setting the foundation for a successful user journey. Trigger:- When someone subscribe to X list [ X can be newsletter list or any one you created ]
- Placed order zero time since starting this flow
- Active on site zero time since starting this flow
- Viewed product zero time since starting this flow
- Add to cart zero time since starting this flow
- Started checkout zero time since starting this flow
- Welcome them + Introduction to your brand/brand story + offer them discount or giveaway you promised on signup form.
- 8 HOURS [ You can customize the time delay according to your strategy ]
- A message from Founder/Co-Founder welcoming them to join your list + Discount Reminder
- 1 Day
- Show them best sellers + reviews
- 1 Day
- Ask them to follow your brand on social media and remind them their discount.
>> Abandon Site Flow:
Series of emails to target those profiles who go through your store from top to bottom but did not view any product and gone away. Trigger:- Active On Site
- Viewed product zero time since starting this flow
- Add to cart zero time since starting this flow
- Started checkout zero time since starting this flow
- Placed order zero time since starting this flow
- Has not been in the flow in last X day [ X can be 7,14,30,45 days ]
- 30 Minutes
- Ask them you feel their presence on your store but they left without viewing or buying anything. Keep tone friendly. Show your store best sellers or any feed you want to.
- 8 Hours
- Again show them best sellers and offer them discount to use withing x hours or days.
- X Hours
- Remind them their discount that expiring in x hours to create a sense of urgency.
Click here how to setup Abandon Site Flow from scratch + best practices
>>Browse Abandon Flow:
- Series of email to target those prospects who viewed any product on your store but did not add to cart or place order.
- Viewed Product
- Add to cart zero time since starting this flow
- Started checkout zero time since starting this flow
- Placed order zero time since starting this flow
- Has not been in flow in last X days
- 45-1 Hour
- Remind them the product they just viewed. Stay to the point. Don’t forget to add dynamic product bloc. Add contact information like email or phone number.
- 8 Hours
- Offer them some discount like $X off, X% off, or any giveaway. Add dynamic bloc to show products dynamically. Create urgency [ like Product is going quickly ].
- X Hours
- Remind them their discount that expiring in x hours to create a sense of urgency. Tell this is their last chance to get your favorite product and coupon back.
Click here to checkout our latest blog about ‘Unlock the power of browse abandon flow + best practices + email templates’
>>Abandon Cart Flow:
- Consist of many emails to engage with customers who added to cart any product but did not started checkout or place order. This flow is designed to recover potential lost sales by re-engaging and persuading customers to complete their purchase
- Add to cart not started checkout [ Most common mistake we come across in klaviyo accounts ]
- Started checkout zero time since starting this flow
- Placed order zero time since starting this flow
- Has not been in flow in last x days
- 30-60 Minutes
- Remind them the product they just add to cart but gone away. Stay to the point. Don’t forget to add dynamic product bloc. Add contact information like email or phone number.
- 8 Hours
- Offer them some discount like $X off, X% off, or any giveaway. Add dynamic bloc to show products dynamically. Create urgency [ like Product is going quickly ].
- X Hours
- Remind them their discount that expiring in x hours to create a sense of urgency. Tell this is their last chance to get your favorite product and coupon back. We are going to clean your basket soon.
Click here to checkout our latest blog about ‘Abandon cart flow + best practices + email templates’
>>Abandon checkout flow:
- Consist of multiple emails to engage with customers who started checkout but did no place order. There is a chance that you can convert them into your customers if you engage with them after they abandon checkout as they were just ONE step away.
- Started checkout
- Placed order zero time since starting this flow
- Has not been in flow in last x days
- 30-60 Minutes
- Remind them the product they just left at checkout without completing order. Don’t forget to add dynamic product bloc. Add contact information like email or phone number.
- 7 Hours
- Offer them some discount like $X off, X% off, or any giveaway. Add dynamic bloc to show products dynamically. Create urgency.
- X Hours
- Remind them their discount that expiring in x hours to create a sense of urgency and also show your satisfied customer reviews. Tell this is their last chance to get your favorite product and coupon back. We are going to clean your basket soon.
Click here to checkout our latest blog about ‘Abandon checkout flow + best practices + email templates’
- A/B Test subject line, plain vs design email, time delay, copy and without copy. Conditional and trigger split are there for you. Take their benefit for personalization.
>>Thank You Flow:
A “thank you flow” refers to a series of emails designed to express gratitude and appreciation to customers as they placed any order. Trigger:- Placed Order
- Cancelled order zero time since starting this flow
- Has not been in the flow in last X days. [ X can be 7,14 days ]
- 1 Day [ Don’t send a thank you email immediately after a customer places an order because Shopify also sends a thank you email without any time delay.. ]
- Show your appreciation and gratitude to your customers who placed order. Mention the product they purchased, order number, tracking number so they can track their order. Just showing thankfulness without any information about their product is not considered as a good practice.
- 10 Days
- Offer them an exclusive discount on their next purchase to incentivize a second purchase.Show them other related items based on their previous purchase. Create a sense of urgency by mentioning the limited validity time for the discount
- 3 Days
- Send a reminder about their discount and include a product block to showcase related items to cross-sell/Up-sell.
Best Practices:
- Send them plain text email without being salesy
- Use conditional and trigger split to target new customers and repeat customers in a different way
- Ask your repeat customers to join your VIPs programme to get exclusive benefits.
- Educate them about their product [ How to use it, how to make it long-lasting etc. ]
- Request your customers to give you the review about their experience with your product
”Wanna take your E-commerce business to next level with proven email marketing strategies? You’re just ONE step away. DM ‘Klaviyo consultation’ at info@alixemail.com” Don’t forget to subscribe our YouTube channel [ Marketing Chamber ] for klaviyo tutorials. For Urdu/Hindi klaviyo tutorials click here. For English klaviyo tutorials click here.
