Introduction:
The only goal of email marketing is to engage your audience, convert leads, and drive revenue. With the aim of conversion in mind, some marketers
Bombard their subscribers and customers with many salesy email simultaneously. In the end, they unsubscribe from your newsletter or marked your email spam.
To avoid this scenario , You’ll learn how to exclude klaviyo flow participants from campaigns’.
Let’s dive in!
Excluding people that are in flow klaviyo?
Follow the following steps:
Remember, you can’t do this using segmentation, but you can do it if you have completed the one step in your flows. We are going to discuss that ONE step.
Create property:
- Add ‘update profile property’ option after your flows trigger and filters
- Chose property action then
- Click on ‘Create new property’
- Write any text in ‘Property label’ box like Welcome In, enter welcome, welcome participant etc to use while creating segment
- You can write YES or other text in property value section
- Navigate to save it
This property will tag those subscribers who might be receiving the welcome flow emails but you need to remove this property if someone have completed the welcome flow… Hope you are getting my point : )
How to remove profile property then?
Follow the following steps:
- Again, add ‘Update profile property’ option at the end of your welcome flow
- This time chose ‘Update existing property’
- Select the property you created in start, and for our case it is ‘Enter welcome flow’
You may not see your property when you selecting ‘Choose property’ because at least one profile must enter your flow after you created this profile property. Hope you got it : )
After selecting your property, you can write NO in property value.
How to create segment to exclude flow participants?
⇒Go to list and segment
⇒Create segment
Conditions:
⇒Properties about someone > Enter Welcome Flow > YES
Then you can exclude them while sending your email campaign
Similarly, you can add a profile property in any of your Klaviyo flows if you want to exclude participants from your email campaigns.
Hope you loved this article ‘How to exclude klaviyo flow participants from campaigns’ : )
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FAQs:
1] Why should I exclude Klaviyo flow participants from my email campaigns?
Answer: To avoid overwhelming subscribers who are already in a flow and prevent them from receiving redundant emails.
2] How can I exclude Klaviyo flow participants in Klaviyo?
Answer: You can do this by creating a segment for flow participants and excluding that segment from your campaign’s recipients.
3] Can I exclude flow participants automatically in Klaviyo?
Answer: Yes, by setting up segment conditions based on flow participation, you can automate the exclusion process.
4] What if I accidentally send a campaign to flow participants?
Answer: You should regularly review your campaign recipient list and update your segment conditions to avoid this mistake.
5] Does excluding flow participants affect my email marketing performance?
Answer: Excluding flow participants can improve email performance by reducing unsubscribe rates and spam reports.
6] Are there any best practices for excluding flow participants?
Answer: Yes, ensure your segment conditions accurately identify flow participants, and regularly update them as your flows evolve.
7] Can I customize the content for flow participants separately?
Answer: Yes, you can create separate email content for flow participants and campaign recipients to tailor your messaging.
8] How often should I review and update my exclusion criteria?
Answer: Regularly review and update your criteria as your flows and email marketing strategy evolve to maintain accuracy.
