Introduction:
One of the best ways to improve your deliverability is to clean your list of unengaged profiles. Unengaged segments, which consist of groups of subscribers who have not interacted with your emails, can significantly impact your overall email marketing performance.
You’ll learn about the conditions for unengaged profiles in Klaviyo.
Understanding Unengaged Segments:
Unengaged segments are subsets of your email list that consist of subscribers who have stopped interacting with your emails in the last x days, and X might be days, weeks or months.
Identifying Unengaged Subscribers in Klaviyo:
You can tag the following types of profiles as unengaged.
- Inactive Subscribers: Subscribers who haven’t opened or clicked any of your emails in a specific timeframe (e.g., last 6 months).
- Non-Purchasers: Subscribers who have never made a purchase despite being on your list for a considerable time.
- One-Time Engagers: Subscribers who engaged with your emails once but haven’t shown any subsequent activity.
Segment for Unengaged L 90 D:
- Open email zero time in last 90 days
AND
- Open email at least once in last 120 days
AND
- He is not suppressed
Segment for L 120 D:
- Open email zero time in last 120 days
AND
- Open email at least once in last 180 days
AND
- He is not suppressed
Segment for L 180 D:
- Open email zero time in last 180 days
AND
- Open email at least once in last 365 days
AND
- He is not suppressed
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FAQs:
1] What are unengaged profiles in Klaviyo?
Answer: Unengaged profiles in Klaviyo refer to subscribers who haven’t interacted with your emails or taken any action over a specific period.
2] How can I identify unengaged profiles in Klaviyo?
Answer: You can identify unengaged profiles by setting criteria based on their lack of email opens, clicks, or other engagement metrics using Klaviyo’s segmentation tools.
3] Question: Why should I be concerned about unengaged profiles?
Answer: Unengaged profiles can negatively impact your sender reputation, deliverability, and overall email marketing performance, leading to lower open rates and reduced campaign effectiveness.
4] What is the recommended strategy to re-engage unengaged profiles in Klaviyo?
Answer: Implement re-engagement campaigns that offer incentives, personalized content, or opt-down options. Tailor your approach based on the specific reasons for their disengagement.
5] What kind of content should I include in re-engagement emails?
Answer: Re-engagement emails should be attention-grabbing and relevant. Include special offers, discounts, exclusive content, or reminders of the value you offer.
6] How often should I send re-engagement emails?
Answer: The frequency of re-engagement emails depends on your audience and industry. Start with a series of well-spaced emails, and adjust based on the response rates.
7] Can I automatically tag unengaged profiles in Klaviyo?
Answer: Yes, Klaviyo allows you to set up automation rules to tag unengaged profiles based on specific conditions you define.
8] Should I remove unengaged profiles from my list?
Answer: Depending on your goals, you might consider gradually removing unengaged profiles to maintain a healthier list and improve deliverability. However, implementing re-engagement strategies first is recommended.
9] How does Klaviyo help with managing unengaged profiles?
Answer: Klaviyo provides advanced segmentation features, automation, and dynamic content options that empower you to target, engage, and re-engage unengaged profiles effectively.
10] What are some examples of conditions I can use to identify unengaged profiles in Klaviyo?
Answer: Examples of conditions include subscribers who haven’t opened emails in the last six months, those who haven’t made a purchase within a specific period, or subscribers who haven’t clicked on any links in recent campaigns.
