What is thank you flow in klaviyo?
Your responsibility to reach a vast audience doesn’t end when a customer finishes a purchase. It might surprise you to learn that thank you emails, also known as post-purchase emails, are exceptionally effective in engaging recipients. These emails are almost always opened, providing an excellent opportunity to establish a foundation for customer retention and future purchases.
Thank you flow (in klaviyo) ,one of the important post purchase flows in klaviyo, which is sent after a shopper completes their purchase, are an effective way to foster brand loyalty by showing your appreciation to your customers.
A customer thank you flow in Shopify builds a better long-term relationship between your company and your customer.
what are the benefits of thank you flow in klaviyo?
–Engagement: According to research, post-purchase emails have high open rates ad clicks rates:
- 115% higher open rate
- 250% higher click rate than general communication
- 85% higher revenue per recipient than your average email campaign.
-Strengthen Customer Bond: A thank you flow helps solidify your bond with customers by showing appreciation for their purchase. It demonstrates that you value their support and fosters a positive relationship.
-Customer Expectation: Customers expect to receive an email from your brand after making a purchase. By sending a thank you email, you meet this expectation and provide a sense of closure to their buying experience.
-Improve Customer Retention: Thank you flows play a crucial role in enhancing customer retention. By engaging customers post-purchase, you can keep your brand top of mind and encourage them to return for future purchases.
-Drive Repeat Purchases: Through a well-designed thank you flow, you can convert one-time customers into repeat buyers. By showcasing additional products, exclusive offers, or personalized recommendations, you can entice customers to make further purchases.
How to set up klaviyo thank you flow?
To create your thank you flow from klaviyo flows library , follow the following steps:
-Go to flows
-klaviyo flows library
-search ‘thank you’ and you will find two types of thank you flows there.
- 1] Flow only containing email
- 2] Flow based on email and SMS
Click on any one of them as per your needs [ chose email only thank you flow if not using SMS ]
How to setup thank you flow in klaviyo from scratch?
Follow me : )
- Go to flows
- Create flow
- Create from scratch
- Give it a name
- click on ‘Metric’
- Search ‘Placed order’
Trigger:
>Placed Order
Filter:
Now add flow filter :
Cancelled order zero time since starting this flow.
Time delay: 1 Day
Email 1:
Express your gratitude and appreciation for their purchase from your brand. Provide details about their order, including the shipping address, the item they purchased, and if possible, include a tracking button for their convenience
Time delay: 10 days
Email 2:
Offer them an exclusive discount on their next purchase to incentivize a second purchase. Create a sense of urgency by mentioning the limited validity time for the discount
Time delay: 3 days
Email 3:
Send a reminder about their discount and include a product block to showcase related items.
Best practices for klaviyo thank you flow:
- Plain text : Ensure that your post-purchase flow emails are not salesy, as they are meant for your valued customers. Tailor each customer’s experience based on their individual customer journey. By sending plain text emails, you can capture their attention and engagement, leading to a stronger bond. If you’re uncertain about the effectiveness of this approach, conduct an A/B test to determine the best strategy
- Engravers Guild Of London
- SMS: Send them appreciation and love on their order using SMS. Remember to send SMS only during appropriate hours, avoiding disturbance during quiet hours. Leverage A/B testing to determine the most effective approach.
- When, where and who: Just saying thank you is not enough. Your customers are excited to get your email about their order and details about their order. Tell them clearly when, where and who is picking their order.
- This would be one of the best hack to make strong bonding with your customers.
- Chipotle:
- Upselling and cross selling: By showcasing related products based on your customer’s recent purchase, you can convert one-time customers into repeat buyers. It’s important to strike when the iron is hot, so take advantage of this opportunity. This strategy can help increase the average order value and customer lifetime value (CLV).
- However, make sure to avoid displaying irrelevant products that don’t align with their recent purchase. It’s crucial to stay focused and relevant in every post-purchase and thank you flow.
- How to address repeat customers?
- 1] Don’t treat your new customers and repeat customers the same way. Tailor your approach for each customer based on their customer journey, as it can help you create personalized messaging. You can send customized thank you emails to your repeat customers using a conditional split. Additionally, consider not offering discounts to your repeat customers if you’re already providing them to your new customers.
- 2] Join your VIPs: Push them to join your VIPs customers and get stack of offers and giveaways. [Suppose] To be eligible for VIP status, customers must meet the criteria of placing at least three orders..
- Using a conditional split, reach out to your second-time shoppers and invite them to make another purchase to become VIP members. Highlight the benefits they will receive as VIPs and explain why it’s advantageous for them to join. Additionally, offer an exclusive discount for their third purchase.
- 3] Thank you for joining VIPs:
- Based on the criteria mentioned above (customers can join your VIP program after placing three orders), warmly welcome your customers who have made three or more purchases to join your VIP platform. Emphasize the benefits they will now receive from your business. Consider them as your loyal customers going forward.
- Ensure they are the first to know about your new arrivals, offers, and giveaways. Retain their loyalty by avoiding excessive sales-oriented emails.
- Additionally, if anyone placed order more than 3X, reach out to them to join your loyalty program.
OR
- Categorize your VIP program into Silver VIPs, Golden VIPs, and Platinum VIPs based on the number of purchases, but ensure it is for customers who have made more than three purchases. And make sure different Offers, benefits and discount in those program.
- Tell them their tracking number: Mention ways they can track their order effortlessly. After showing your appreciation, share with them a clear tracking number to easily track their order. Take a look at the image below from Bestseller for reference.
- Bestselle:
- Join our loyalty program: Ask your repeat shoppers to join your loyalty program, and most probably, they will. Since they have used your product many times, they make up a super hot audience. Split your new customers and loyal customers to implement effective post-purchase email marketing strategies
- Lancôme
Educate them :The thank you flow is one of the most engaging email marketing flows. However, if you do not strategize properly and make it too salesy, you may lose its robust engagement and potentially lose customers. By sharing educational emails about the product they purchased, you can surely enhance the customer experience and improve retention.
Reach out to your repeat customers: Do this if your thank you flow goes on for 20-25 days after they placed an order. Anyone who has experienced your product is more likely to give you a good review. Reach out to your repeat customers or those who have placed orders more than THREE times using a conditional split. Boom!
Subject line ideas:
- Grateful for your support!
- Expressing heartfelt appreciation
- A big Thank You from us
- Your kindness made a difference
- Appreciating your generosity
- Sending thanks your way
- Thankful for your thoughtfulness
- A special thank you just for you
- Your support means the world
- Deeply grateful for your help
- A sincere thank you from our team
- You made our day—thank you!
- Thank you for being amazing
- Gratitude for your kindness
- Your generosity is truly appreciated
- Thank you for making a difference
- Words cannot express our gratitude
- Thank you for being a Rockstar
- Feeling blessed—thank you!
- Sending heartfelt thanks your way
FAQs:
1] How can I set up a thank you flow in Klaviyo?
Answer: To set up a thank you flow in Klaviyo, you can start by creating a new flow in the Flows tab. Choose the trigger that best suits your needs, such as a form submission or a specific event. Then, add the necessary actions and emails to create a personalized thank you experience for your recipients.
2] What should I include in a thank you email flow?
Answer: In a thank you email flow, it’s important to express gratitude, acknowledge the recipient’s action or support, and provide any relevant information or next steps. You can also consider adding a special offer, personalized recommendations, or an invitation to engage further with your brand.
3] Can I customize the design of my thank you emails in Klaviyo?
Answer: Yes, you can fully customize the design of your thank you emails in Klaviyo. Klaviyo offers a drag-and-drop email builder with various customization options, allowing you to create visually appealing and on-brand emails. You can customize colors, fonts, images, and layouts to match your brand’s style and messaging.
4] Can I track the performance of my thank you flow in Klaviyo?
Answer: Absolutely! Klaviyo provides detailed analytics and reporting for your pre-purchase and post-purchase flows, including thank you flows. You can track metrics like open rates, click-through rates, conversions, and revenue generated. These insights help you assess the effectiveness of your thank you flow and make data-driven optimizations to improve results.
5] Should I automate my thank you flow or send manual thank you emails?
Answer: Automating your thank you flow is highly recommended as it saves time and ensures consistent delivery. By setting up an automated flow, you can instantly send thank you emails whenever a trigger event occurs, providing a timely and seamless experience for your recipients. However, for certain personalized or high-value thank you messages, sending manual emails can add a more personal touch.
6] How can I make my thank you flow more engaging and impactful?
Answer: To make your thank you flow more engaging and impactful, consider personalizing the content based on recipient data. Use dynamic tags to insert the recipient’s name, purchase details, or any other relevant information. Additionally, you can include visually appealing elements like images, GIFs, or videos to capture attention and evoke positive emotions. Experiment with different copywriting techniques to make your thank you messages more compelling and memorable.
7] What are other important flows aside from thank you flow in klaviyo?
Answer: Welcome flow, VIP welcome flow, abandoned site flow, browse abandoned flow, abandoned cart flow, abandoned checkout flow, cross-sell flow, upsell flow, expected next purchase flow, price drop flow, shipping delay flow, birthday flow etc [ But it depends on your product nature and niche you are dealing with ].
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