Abandon Checkout Flow Klaviyo

Abandon Checkout Vs Abandon Cart:

Abandoned checkout flow in klaviyo or any other tool refers to the situation when a customer starts checkout but leaves the website without completing the purchase. This is the time when abandoned checkout flow in klaviyo steps in to convert them.

 

Whereas, abandoned cart refers to the situation when a customer adds items to their cart but leaves the website before initiating the checkout process. To convert such customers, set up abandoned cart flow in Klaviyo or any other tool.

Abandon Checkout Flow in klaviyo:

By the end of this article, you might be able to set up an abandoned checkout flow in klaviyo from scratch with the best-proven tips.

Why is the abandoned checkout flow important?

The abandoned checkout flow is one of the most important and basic flows for an e-commerce store, along with the welcome flow, abandoned cart flow, abandoned site flow, browse abandon flow and thank-you flow.

It is used to retarget those profiles who left during the checkout process and were close to placing their order. There is a high chance that they were interested in the product but, due to some reason, could not complete their purchase. By targeting them with the abandoned checkout flow klaviyo, you can encourage them to complete their order and become your customer.

In most cases, the abandoned checkout flow generates significant revenue for e-commerce businesses. It is because customers who abandon their checkout process are already highly motivated to make a purchase.

Dynamic URL For Abandon Checkout Flow klaviyo:

→{{ event.extra.checkout_url}}

Step to use by-default abandon checkout flow in klaviyo:

You can use by default Abandon checkout flow by searching abandon checkout in the klaviyo flows library ] and if did not find then click on PREVENT LOST SALE and flow with started checkout metric can be used for abandon checkout flow.

Remember in the klaviyo flows library, all flows with the abandon cart title are actually abandon checkout because they are with started checkout triggers except with add to cart trigger flow.

 

 

Step By Step From Scratch SETUP:

→Go to the Flows option
→Create Flow
→Click to Create from scratch→Name your flow
→Select trigger [ so basically it is metric triggered flow so select metric Started Checkout as our trigger] and for that click on Metric

→Chose metric

→Search Started Checkout
→Click on started checkout

REMEMBER! To create flow from scratch , we need dynamic bloc for abandon checkout flow that you can create yourself or go to by default abandon checkout flow and saved the dynamic bloc from there and use it in your abandon checkout flow creating from scratch.

How to save?

→Go to by-default abandon checkout flow in klaviyo

→Open 1st email of this flow

→Go to the dynamic bloc and click on STAR and save it with the name you like [ Example: abandon checkout bloc, abandon checkout dynamic bloc, check bloc etc ].

 

 

 

Trigger [ Abandon Checkout Flow In Klaviyo ]:

→Started Checkout

Filters:

→Placed order zero time since starting this flow

AND

→Has not been in flow in last X Days [ X can be 7 days, 14 days, 30 days ]

Time Delay:

→30 min to 1 hour is good to go but you can A/B test time delay for 1^st email of the abandoned checkout flow because it varies from brand to brand.

1^st Email:

In 1^st email, simply retarget ‘em about the product they left at checkout. Don’t forget to create a sense of urgency by including a deadline or limited stock information. This can encourage the customer to take action and complete their purchase.

And add dynamic product bloc and CTA button [Dynamic bloc is much, much important]

Abandon Checkout Flow Email Template:

Subject Line Ideas:

• Finish what you started!
• You left something behind.
• Complete your purchase now.
• [ Name ] You’re Just 1 Step Away!

Time Delay:

Add a time delay before 2^nd email

You can go with 8-10 hours or can A/B test

2^nd Email :

Offer them some discount or any giveaway to convince ‘em to complete their order.

Show them the coupon clearly so THEY  can use it easily

Create urgency and scarcity in your email.

Add dynamic bloc

Tip: Clone your 1^st email and edit it for 2^nd ….It will save your time : )

Time Delay

Add a time delay for 3^rd email

3^rd Email:

Let them know that their discount expires in X hours. This is your final email reminder for their discount and the product they left at checkout

Show their coupon clearly

 

Best Practices:

→Get their reply or ask open-ended questions:

One of my best strategies to elicit a reply in the first email, asking why they left at checkout, can empower you to achieve higher conversions next time.

→Also, a/b test to show them top picks in your 1st email [ Mostly don’t do this] :

It would be better to A/B test, showcasing the best picks or bestsellers in the first email of the abandoned checkout flow. This approach might yield fruitful results, but it depends.

→Show them contact options to contact you:

Make sure to include your contact information in the footer of these emails so that they can easily reach out to you.

→Use a cell phone and desktop-optimized subject line:

Create a device-friendly subject line by using 40-45 characters.

• Don’t leave your cart behind!
• Your checkout isn’t complete!
• You’re just 1 step away!
• Your items are almost yours!
• Your order is worth completing
• We saved your cart for you!
• You’ve got great items in your cart!

→Can offer a discount if $ the value of the item they left at checkout is greater than $100 or else:

→Deal differently with buyers and non-buyers:

 

FAQs:

1] How does the abandoned checkout flow work in Klaviyo?

Answer: The abandoned checkout flow in Klaviyo allows you to send automated emails to customers who have started checkout but didn’t complete the purchase. Klaviyo tracks the customer’s behavior and triggers a series of targeted emails with the goal of recovering abandoned carts and encouraging customers to complete their purchase.

2]How can I set up the abandoned checkout flow in Klaviyo?

Answer: To set up the abandoned checkout flow in Klaviyo, you need to create a new flow in your Klaviyo account and select the “Started Checkout” trigger. Customize the timing and content of the emails within the flow, such as sending a reminder after a specific time period or offering an incentive to complete the purchase.

3] What should I include in the abandoned checkout emails?

Answer: In the abandoned checkout emails, you can include a personalized message reminding customers of the items they left in their cart. You can also offer assistance, address common concerns or objections, and provide incentives such as discounts or free shipping to encourage them to complete the purchase. Make sure to include clear call-to-action buttons that lead customers back to their cart.

4] Can I customize the design and branding of the abandoned checkout emails?

Answer: Yes, Klaviyo allows you to customize the design and branding of your abandoned checkout emails. You can use Klaviyo’s email template editor to create visually appealing and on-brand emails. Incorporate your logo, color scheme, and fonts to maintain a consistent look and feel across your emails.

5] How can I measure the effectiveness of the abandoned checkout flow in Klaviyo?

Answer: Klaviyo provides metrics and analytics to help you measure the effectiveness of your abandoned checkout flow. You can track key metrics such as conversion rate, revenue generated, and the number of recovered carts. Monitor these metrics to evaluate the performance of your flow and make necessary adjustments for improvement.

6] What other important flows are included in the abandoned series?”

Answer: Abandoned site flow, browse abandoned flow, abandoned cart flow.

 

Abandon checkout flow klaviyo Email Templates:

For more abandon checkout flow email examples, click here. [ uploaded on google drive  : ) ]

 

 

Tutorial in URDU/HINDI:

 

 

Tutorial in English:

 

 

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Never miss going through our value-packed email marketing blogs :

klaviyo birthday flow [ step-by-step complete guide ]

Abandon site flow klaviyo [ from scratch ]