Introduction:
When it comes to email marketing, ensure opt in and opt-out is an easy for your recipients or customers.It doesn’t matter you’re using klaviyo, Mailchimp, active campaign or mailerlite. MailerLite, a popular email marketing platform, offers various features to help you achieve this. In this blog, you learn adding unsubscribe link in hypertext and CTA button form in mailerlite.
You can also explore our klaviyo related blogs at www.alixemail.com/blog like complete guide about abandon cart flow, abandon checkout flow, cross-sell flow, birthday flow, abandon site flow and more and more.
How to add an unsubscribe link in hypertext form in Mailer Lite?
To add an unsubscribe link in your mailer lite email, follow the following easy steps:
- Highlight the text to which you want to add the unsubscribe link.
- Click the Link icon and click Insert link.
- Under URL, enter the custom variable {$unsubscribe}.
How to add an unsubscribe link for CTA button in Mailer Lite?
To enter the new unsubscribe link as a button:
- Add a CTA button
- Click the button block to select it and click the Link icon.
- Enter {$unsubscribe} tag in the URL field.
After adding unsubscribe tag for CTA button
It’s important that at least one unsubscribe link is clearly visible and accessible in your newsletter, to allow subscribers to opt-out. If you remove all unsubscribe links from your newsletter, you won’t be able to send it.
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FAQs:
1] How do I create a campaign in MailerLite?
Answer: Log in to your Mailer Lite account, click “Create Campaign,” choose the campaign type, compose your email, and send it to your subscribers.
2] Where can I find the unsubscribe link merge tag in MailerLite?
Answer: In the email editor, click on the “Merge” icon and select “Unsubscribe link” from the dropdown. The merge tag will be added to your email.
3] Can I customize the unsubscribe link text in MailerLite?
Answer: Yes, you can customize the text around the unsubscribed merge tag to make it more visually appealing and informative.
4] Is it mandatory to include an unsubscribe link in my emails?
Answer: Yes, including an unsubscribe link is essential to comply with anti-spam regulations and respect recipients’ preferences.
5] What happens if someone clicks the unsubscribe link in my MailerLite campaign?
Answer: If a recipient clicks the unsubscribe link, they will be directed to a page where they can opt-out from your email list.
6] Can I add a Call-to-Action (CTA) button in my MailerLite emails?
Answer: Yes, you can easily add a CTA button by using the “Button” block in the email editor and linking it to your desired destination.
7] How do I ensure my MailerLite campaign is compliant with GDPR and other regulations?
Answer: Apart from including an unsubscribe link, obtain explicit consent from subscribers, manage data responsibly, and provide a clear privacy policy.
8] Is MailerLite free to use for email campaigns?
Answer: MailerLite offers a free plan with limited features. Paid plans provide additional functionalities for larger subscriber lists.
9] How often should I review and clean my email list to remove unsubscribed users?
Answer: Regularly review your email list and remove unsubscribed users at least once a month to keep your list up-to-date and engaged.
10] Can I segment my subscribers in MailerLite campaigns?
Answer: Yes, MailerLite allows you to segment your subscribers based on various criteria, enabling targeted and personalized email campaigns.