Introduction:
If you want to increase your CLV [customer lifetime value] then customer retention is imperative. While acquiring new customers is essential, but it can more
effective and profitable if you could retain your customers. There are different proven strategies to retain your customers but in this article ,You’ll learn
boost CLV with win-back flow in klaviyo.
Definition | Win-back Flow:
It is a type of flow designed to target one-time customers who have not made a purchase again for a few weeks (or months). It is also one of the most important post-purchase email marketing flows.
Using this flow, you can remind them to buy again, ask them for the reasons they are not making repeat purchases, offer them exclusive discounts, show them reviews, or implement whatever strategy you want to win them back.
How to set up win-back flow in klaviyo?
Follow the following steps:
- Go to Flows options
- Create flow
- Create from scratch
- Give it a name like Win-Back Flow | Post purchase flow
- Click on ‘Metric’ option as it is a metric triggered flow
- Click on dropdown and chose placed order as a flow trigger
Flow Filter:
- Placed order zero time since starting this flow
Time Delay:
Now drag and drop time delay before the 1st email of win-back flow in klaviyo and set it for 180 days, but you can use different one as it depends on
product nature, niche and more.
1st Email:
Please add your first email after the time delay. In this email, mention that we have noticed no engagement from your side for the past few weeks or months.
Try to include a brief survey with possible reasons they are not buying from you. Don’t forget to showcase your bestsellers.
Time Delay:
This time add time delay for 4–5 days.
2nd Email:
Offer an exclusive discount to win them back, using a timer to create a sense of urgency. Display some of your happy customer reviews. You can also A/B test a plain text email.
Time Delay:
T=1 Day
3rd Email:
Use this email to simply remind them about the offer mentioned in the last email, and don’t forget to add the timer. Provide them with a clear and easy option to contact you in case they have any queries.
CLICK HERE to see other winning Win-Back Flow email examples
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FAQs:
1] What is a win-back flow in email marketing?
Answer: A win-back flow is an automated email campaign designed to re-engage inactive or lapsed customers.
2] Why is a win-back flow important for my business?
Answer: Win-back flows can help recover lost revenue by reactivating dormant customers and increasing customer lifetime value (CLV).
3] How can I create an effective win-back flow in Klaviyo?
Answer: To create an effective win-back flow, segment your list, send personalized offers, and use a series of well-timed emails.
4] What should be the frequency of win-back emails?
Answer: The frequency can vary, but it’s common to start with a gentle reminder and gradually increase urgency in subsequent emails.
5] What kind of content works best in win-back emails?
Answer: Content that resonates with the recipient’s past behavior and offers value, such as exclusive discounts, product recommendations, or updates.
6] How can I measure the success of my win-back flow?
Answer: Monitor metrics like open rates, click-through rates, conversion rates, and the number of reactivated customers.
7] Is it possible to automate the win-back flow in Klaviyo?
Answer: Yes, Klaviyo allows you to set up automated win-back flows based on triggers like inactivity or lapsed purchase history.
8] What’s the ideal timing for a win-back flow?
Answer: Timing can vary, but a common approach is to start a win-back flow after a customer has been inactive for 60-90 days.
9] Should I remove unresponsive subscribers from my list?
Answer: It’s generally a good practice to consider cleaning your list periodically to maintain a healthy sender reputation and save costs.
10] Can a win-back flow work for different industries?
Answer: Yes, win-back flows can be tailored to various industries, provided you understand your audience and their preferences.