What is whitelist email?
A whitelist email is a list of trusted senders that are allowed to email you directly, while blocking emails from anyone not on the list. It helps keep your inbox safe from unwanted messagesWhy it is needed?
Whitelisting email is important for email marketing because it ensures that your marketing emails are delivered directly to your recipients’ inboxes instead of being filtered as spam or junk. By having your email address or domain added to a recipient’s whitelist, you increase the chances of your emails being seen and read. It helps improve the deliverability and effectiveness of your email marketing campaigns.Strategy to boosting email deliverability: The power of whitelisting:
Welcome flow 1st email is your very first email your new subscribers receive from your brand. This email also brings in alot of engagement for open rate and click rate. Best strategy would be if you request your subscriber to whitelist your email to not miss any email from your brand. You can also ask your customers to whitelist your email in abandon cart flow, abandon checkout or any highly engaged flow.How to whitelist in Gmail?
>Log in to your Gmail account. >Check email as you can see for Blue Nile store in screenshot below
>Click on the three vertical dots (more options) located at the top-right corner of the email.
>In the drop down menu, click on “Filter messages like these.”
>Click on “Create filter” or “Continue.”
>In the next window, check the box ”Always mark it as important”
>Click on “Create filter”
Best Practice:
- Ask your new subscribers to whitelist your brand in :
- Welcome Flow
- Send campaign to your new subscribers
- Add email in post purchase flow
