Introduction:
Klaviyo, a popular email marketing platform, offers a wide array of features that can help you optimize your email campaigns for better results. One essential aspect of email marketing is segmentation, which allows you to tailor your messages to specific groups of subscribers. In this blog, we’ll focus on ‘how I can exclude list or segment for email klaviyo’.
Why Exclude Lists and Segments?
Excluding lists and segments from your email campaigns is as crucial as including them. When you exclude certain subscribers, you can avoid sending irrelevant to those who are not interested in your brand. This helps you for building long-term relationships and loyalty.
Furthermore, excluding lists and segments can improve the overall engagement of your email campaigns.
Define the Exclusion Rules:
Decide which group of your people you don’t want to send email. Either they’re recent shoppers [ Placed order in last X days and X can be 5-10 days ], unengaged with your email, spam ,bouncers etc.
Now, let’s discuss how to exclude segment and list while sending email in klaviyo.
How to exclude lists and segments from a campaign:
→Go to your email campaign
→Navigate to ‘Don’t send to’ option
→Chose list or segment you want to specify
→Continue to content after going through UTM tracking for your email.
Hope you love this article ‘How I can exclude a list or segment for email klaviyo’.
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FAQs:
1] How do I create an exclusion list in Klaviyo?
Answer: Go to “Lists & Segments,” create a new list, set exclusion criteria, and save it. Use this list when sending emails to exclude certain subscribers.
2] Can I exclude multiple segments from a single email campaign in Klaviyo?
Answer: Yes, choose multiple segments to exclude during email campaign setup.
3] Will excluding a segment remove subscribers from my main list?
Answer: No, exclusion won’t remove subscribers, just prevents them from receiving that specific email.
4] Can I use exclusion lists to avoid sending duplicate emails?
Answer: Yes, create an exclusion list for subscribers in multiple segments.
5] Is there a limit to the number of exclusion lists or segments in Klaviyo?
Answer: No, you can create as many as needed, but keep it organized.
6] Can I exclude subscribers based on their engagement history?
Answer: Yes, create segments based on opens, clicks, etc., to target specific groups.
7] How often should I review and update exclusion lists?
Answer: Regularly update them as your business and strategy evolve.
8] Can I exclude subscribers based on location or time zone?
Answer: Yes, Klaviyo offers geographic segmentation options for better targeting.
