Introduction:
SMS marketing continues to be a powerful tool for engaging with your audience. Klaviyo also offers SMS marketing along with email marketing. One of its standout features is the ability to set up custom SMS opt-in keywords, allowing you to effortlessly grow your subscriber list and drive conversions. You’ll learn ‘how to add custom subscribe keyword SMS marketing klaviyo’.
How to add custom subscribe keyword SMS marketing klaviyo?
→Go to klaviyo account settings
→Navigate to SMS
→Go to ‘Automations’
→Click on Add ‘Subscribe keyword’
→Mention the keyword you want your subscribers to use to join your SMS subscribers list
→Chose, a list for SMS
→Change double opt-in to single opt-in
→Hit ‘save’ button
Important points about custom keyword in klaviyo:
- Do not use words related to ‘sex, hate, alcohol, firearms, tobacco (SHAFT).
- Use alphanumeric keywords (A-Z and 0-9) and do not use any other special character.
- Keep keywords between 3 and 20 characters.
- Avoid common words that could be used in a normal text conversation, such as ”the , that, can , here, about, or, and, which may erroneously subscribe someone who didn’t intend to subscribe.
NOTE that keywords are not case-sensitive. If you input keyword SHOES, Klaviyo will accept shoes, Shoes, etc.
Benefits of Custom SMS Opt-In Keywords
- Ease of Subscription: With a simple text, customers can opt in to your SMS campaigns, eliminating the need for complex sign-up forms and reducing friction in the subscription process.
- Higher Engagement: Subscribers who have actively opted in are more likely to engage with your SMS messages, leading to increased open rates, click-through rates, and conversions.
- Personalized Approach: By allowing customers to choose the topics they’re interested in, you can tailor your SMS content to their preferences, fostering a stronger connection. For instance, if someone joins your SMS subscriber list using the keyword ‘CAT,’ it means they love cats, and you can craft super personalized messages for them.
- Rapid List Growth: Custom opt-in keywords can significantly speed up the process of growing your SMS subscriber list, allowing you to reach a wider audience in a shorter time.
Hope you loved this article ‘ how to add custom subscribe keyword SMS marketing klaviyo’.
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FAQs:
1] How can I start with SMS marketing in Klaviyo?
Answer: You can go step by step through Klaviyo’s SMS setup process to connect your account, set up your campaigns, and start sending targeted messages.
2] What’s the benefit of using custom SMS opt-in keywords?
Answer: Custom SMS opt-in keywords make subscribing to your campaigns easier for customers and allow you to deliver personalized content based on their interests.
3] Can I integrate SMS marketing with my email marketing strategy in Klaviyo?
Answer: Absolutely! Klaviyo provides seamless integration between email and SMS marketing, enabling you to create a cohesive multichannel marketing strategy.
4] Are there any legal considerations I should be aware of when using SMS marketing?
Answer: Yes, ensure you comply with SMS marketing regulations, provide clear opt-in and opt-out options, and respect user privacy.