Why to change klaviyo account name / sender name / sender email ?
Sometimes, business owners decide to change the name of their store or business from X to Y. In such cases, it is also necessary to change the Klaviyo account name. To ensure that your email aligns with your brand’s new name, it is best to change the Klaviyo sender name so that your customers see the same name for your store in your email.
In many cases, people use x@gmail.com as the sender email, which is not ideal because their emails often end up in spam, and customers don’t trust sender emails like this. After learning this fact, they may decide to change it to another sender email, such as info@x.com or help@x.com.
How to change account name / sender name / sender email in klaviyo?
- Go to settings
- Account
- Click on organization
- Change your account name [ company /organization name ] that you see when you log in klaviyo and sender name that will show when you email your customers.
What is sender name in email marketing?
”Sender name (also: from name) is the name displayed in your contacts’ inboxes. It’s different from the sender address (also: from address or from email), which includes an @ and a domain name. A from name displays 20-30 characters, depending on the email client, browser, and device.”
How to select sender name?
- Brand Name:
The most common sender name is simply your company name. Knowing how important sender name is for establishing trustworthiness and brand reputation, you can understand why many brands choose this.
Must be not be too lengthy because your customers will see dots after 2–3 words if they use a cell phone.
- First name at company:
Another way to convey a personal touch is to send from a specific employee using the pattern: First Name at/from/@ company.
This is especially popular in the B2B sector. Here’s why it’s a good idea:
- B2B sales is relationship selling. An email sent from an individual sales or marketing team member serves to build personalized relationships between you and your leads.
- Using employee first names gives you the chance to introduce several members of your team. It shows new leads or clients who you are. Yes, you’re real people, and you care about them!
- First names are personal and short!
Using the formula “First Name at Company” boosts relationship selling.
What is the sender email?
”A sender email in email marketing refers to the email address from which an email campaign is sent to subscribers.”
Best practices to select sender email:
Here are some tips to help you select the best sender email for your email marketing campaigns:
- Use a professional email address: Use an email address that looks professional and is associated with your brand, such as info@yourcompany.com or help@company.com, sales@yourcompany.com. Avoid using personal email addresses like Gmail or Yahoo, as they may appear less trustworthy to your subscribers.
- Use a recognizable name: Use a sender name that your subscribers will recognize and associate with your brand, such as the name of your business or a specific team member. This helps to establish a personal connection and build trust with your subscribers.
- Keep it consistent: Use the same sender email address and name across all of your emails, so your subscribers will come to recognize and trust your emails.
- Avoid spam triggers: Avoid using email addresses with words or phrases that may trigger spam filters, such as “noreply@” or “sales@cheapstuff.com“.
- Authenticate your email: Authenticate your email with your email service provider to increase your email deliverability and reduce the chances of your emails ending up in spam folders.
PS: Want to uplift your email marketing GAME , DM ‘ Klaviyo Consultation‘ at info@alixemail.com or schedule free consultation
PSS: Don’t forget to Subscribe my YouTube channel for klaviyo and email marketing basic to advance tutorials [ Marketing Chamber ]
FAQs:
1] What is Klaviyo?
Answer: Klaviyo is an email marketing and automation platform designed to help businesses create targeted email campaigns, segment their audience, and drive sales and engagement.
2] How do I get started with Klaviyo?
Answer: Sign up for an account, integrate Klaviyo with your eCommerce platform, and start building your email list.
3] What is list segmentation, and why is it important in Klaviyo?
Answer: List segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria, like purchase history or behavior. It’s important because it allows you to send more personalized and relevant emails.
4] How can I integrate Klaviyo with my eCommerce platform (e.g., Shopify, WooCommerce)?
Answer: Klaviyo offers integrations with popular eCommerce platforms. Install the Klaviyo app or plugin and follow the setup instructions provided.
5] What are flows in Klaviyo?
Answer: Flows are automated email sequences triggered by specific events or actions, such as abandoned cart , abandoned site flow, browse abandoned flow, abandoned checkout flow, thank you flow, birthday flow, cross-sell flow, expected next purchase flow, shipping delay flow, VIP welcome flow and more. They help nurture leads and customers.
6] How do I create a basic email campaign in Klaviyo?
Answer: Start by selecting the “Create Campaign” option, choose the campaign type (e.g., email newsletter), and follow the step-by-step wizard to design and send your email.
7] What are email templates in Klaviyo, and can I customize them?
Answer: Klaviyo offers pre-designed email templates that you can customize to match your brand’s look and feel.
8] What is A/B testing, and how can I use it in Klaviyo?
Answer: A/B testing allows you to compare different elements of your emails (e.g., subject lines, content) to see which performs better. Klaviyo provides A/B testing options for campaigns.
9] How do I track email performance and analytics in Klaviyo?
Answer: Klaviyo offers detailed analytics on open rates, click-through rates, conversion rates, and more. You can access these insights in your Klaviyo dashboard.
10] What are the pricing options for Klaviyo?
Answer: Klaviyo’s pricing varies based on the number of contacts in your list. They offer both free and paid plans, with more features available in the paid plans.
