Introduction:
Personalization and the right message to the right audience play a vital role in engagement and conversions. Klaviyo, a popular email marketing platform, offers a powerful tool called segmentation. Using it, you can effortlessly create segments for your engaged profiles. You’ll learn ‘how to create engagement segment in klaviyo’.Understanding Engaged Segments:
Different people define engagement segments differently. Some refer to their customers as engaged profiles, while others tag those consumers who have opened emails in the last 30 days. Some may consider profiles engaged if they have clicked on their emails within the last 30 days or within x days [where x can be 30, 45, 60, 90, or 120].Creating Engaged Segments:
1st type: Mostly, go with this segment, while some even use the condition: ‘Open email at least once in the last 30 days’ to define their engagement segment
Engagement segment with more definitions:
You can also add more conditions to the above segment to make it even more effective! However, that’s totally up to you
Benefits of Engaged Segments:
Improve deliverability: When you send your email newsletter to engagement segments, it will improve your deliverability. This is because when recipients open and click your emails, email clients like Gmail notice that you send relevant information, and as a result, your emails start landing in the inbox more consistently. Personalized Communication:- Engaged Segments allow businesses to deliver highly personalized content to their audience. By understanding customer preferences and behavior, brands can send targeted emails that resonate with recipients, leading to increased engagement and higher conversion rates.
- Engaged Segments help identify customers who are actively interacting with the brand. By nurturing these relationships with relevant content, exclusive offers, and personalized recommendations, businesses can boost customer loyalty and encourage repeat purchases.
- Engaged Segments allow for more effective A/B testing. Businesses can compare the performance of different emails within specific segments to determine the most effective messaging and design, leading to better overall campaign results.
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