How to create engagement segment in klaviyo

Introduction:

Personalization and the right message to the right audience play a  vital role in engagement and conversions. Klaviyo, a popular email marketing platform, offers a powerful tool called segmentation. Using it, you can effortlessly create segments for your engaged profiles.

You’ll learn ‘how to create engagement segment in klaviyo’.

Understanding Engaged Segments:

Different people define engagement segments differently. Some refer to their customers as engaged profiles, while others tag those consumers who have opened emails in the last 30 days. Some may consider profiles engaged if they have clicked on their emails within the last 30 days or within x days [where x can be 30, 45, 60, 90, or 120].

Creating Engaged Segments:

1st type:

Mostly, go with this segment, while some even use the condition: ‘Open email at least once in the last 30 days’ to define their engagement segment

Engagement segment with more definitions:

You can also add more conditions to the above segment to make it even more effective! However, that’s totally up to you

Benefits of Engaged Segments:

Improve deliverability:

When you send your email newsletter to engagement segments, it will improve your deliverability. This is because when recipients open and click your emails, email clients like Gmail notice that you send relevant information, and as a result, your emails start landing in the inbox more consistently. 

Personalized Communication:

• Engaged Segments allow businesses to deliver highly personalized content to their audience. By understanding customer preferences and behavior, brands can send targeted emails that resonate with recipients, leading to increased engagement and higher conversion rates.

Improved Customer Retention:

• Engaged Segments help identify customers who are actively interacting with the brand. By nurturing these relationships with relevant content, exclusive offers, and personalized recommendations, businesses can boost customer loyalty and encourage repeat purchases.

A/B Testing and Optimization:

• Engaged Segments allow for more effective A/B testing. Businesses can compare the performance of different emails within specific segments to determine the most effective messaging and design, leading to better overall campaign results.

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FAQs:

1] What are Engagement Segments in Klaviyo?

Answer: Engagement Segments in Klaviyo are dynamic groups of customers created based on their interactions and engagement with your brand, such as email opens, clicks, and website activity.

2] How do I create an Engagement Segment in Klaviyo?

Answer: Creating an Engagement Segment in Klaviyo is easy. Use the platform’s segmentation tools to set up rules and conditions that define specific customer behaviors, and Klaviyo will automatically update the segment based on real-time data.

3] Can I customize my Engagement Segments further?

Answer: Yes, you can add more conditions and rules to make your Engagement Segments more specific and targeted. Klaviyo offers a variety of filters and options to refine your segmentation.

4 ] What benefits do Engagement Segments offer?

Answer: Engagement Segments allow you to send personalized and relevant content, improve customer retention, recover abandoned carts, and boost email deliverability by focusing on engaged customers.

5] How can I use Engagement Segments to improve email open rates?

Answer: By targeting engaged segments, you can deliver content that resonates with your audience, leading to higher email open rates and improved deliverability as email clients recognize your relevance.

6] Does Klaviyo provide pre-built Engagement Segments?

Answer: Yes, Klaviyo offers pre-built segments that you can use as a starting point or customize according to your specific needs.

7] Can I track the performance of my Engagement Segments?

Answer: Absolutely! Klaviyo provides detailed analytics and reporting for each segment, allowing you to monitor the performance and make data-driven decisions.

8] How often should I update my Engagement Segments?

Answer: It’s best to update your Engagement Segments regularly, ideally in real-time, to ensure you’re targeting the most relevant and current customer behavior.

9] Can I use Engagement Segments for other marketing channels apart from email?

Answer: Yes, Klaviyo’s Engagement Segments can be used for various marketing channels, including SMS and other forms of targeted communication.

10] Are Engagement Segments GDPR-compliant?

Answer: Yes, Klaviyo takes data protection seriously and ensures that all its features, including Engagement Segments, comply with relevant data privacy regulations like GDPR.