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How to save your emails from the dreaded spam folder [+Examples]

Introduction:

Nowadays, email is the best way of communication. However, the ever-advancing algorithms that determine what lands in your inbox and what ends up in the spam folder can sometimes be frustrating. Don’t let your important messages get lost in the abyss of spam! In this blog, we’ll discuss effective strategies about how to save your emails from the dreaded spam folder. By following these, you can maintain deliverability and keep your carefully crafted emails out of the spam abyss.
  • Quality List:
Build a quality subscriber list, focusing on quality over quantity. Obtain explicit permission from recipients, utilize double opt-ins, and regularly clean your list to remove inactive or disengaged subscribers. A healthy and engaged list sets the foundation for improved deliverability.
  • Protocols:
Authenticate your emails by implementing email authentication protocols such as SPF, DKIM, and DMARC. These protocols verify the authenticity of your emails and enhance your sender reputation, reducing the chances of being flagged as spam.
  • Subscriber Engagement:
Deliverability is closely tied to subscriber engagement, so creating content that resonates with your audience and encourages interaction is key. Personalise your emails, segment your lists, and ensure your messages are timely and relevant. When subscribers actively engage with your emails, it signals to email providers that your content is desired and trustworthy.
  • Sending Frequency:
Maintain a balanced sending frequency. Avoid bombarding your subscribers’ inboxes with excessive emails, which can lead to fatigue and higher unsubscribe rates. Similarly, infrequent or irregular sending patterns may cause email providers to classify your emails as suspicious. Strive for consistency and find a frequency that aligns with your audience’s preferences.
  • Regular Monitoring:
Monitor and optimize email performance by regularly monitoring your email metrics to gauge performance and identify areas for improvement. Keep an eye on open rates, click-through rates, bounce rates, and spam complaints. Use this data to refine your email strategy and maintain a healthy sender reputation.
  • Testing:
Before sending your email campaigns, conduct thorough testing. Check for any formatting issues, broken links, or problematic content that could trigger spam filters. Ensure your emails are compatible across various devices, email clients, and browsers. Testing minimizes the risk of deliverability issues and ensures a smooth user experience.
  • Compliant:
Stay compliant with regulations by familiarizing yourself with email marketing regulations, such as the CAN-SPAM Act and the GDPR. Compliance not only protects your reputation but also enhances deliverability.
  • Use Double Opt-In:
Implementing a double opt-in process is an excellent way to validate your subscribers’ intent to receive your emails. With double opt-in, users sign up through a form and then confirm their subscription by clicking on a link sent to their email. double opt in option in klaviyo
  • Avoid Spam Trigger Words and Phrases:
Certain words and phrases are commonly associated with spam, and using them in your email subject lines or content can trigger spam filters. Words like “free,” “earn money fast,” and “guaranteed” should be used sparingly or not at all. Be mindful of your language and maintain a professional tone to enhance deliverability. You can check for online spam words in your email, such as FOLDERLY. Maintaining deliverability and avoiding the spam folder is an ongoing effort – but these tips will help to optimize your email marketing strategy and increase the chances of your messages reaching your subscribers’ inboxes.

Best Practices:

Whitelisting: Whitelisting involves adding your email address to a recipient’s approved sender list, ensuring that your emails bypass spam filters and reach their intended inbox. Encourage subscribers to add your address to their contacts or safe sender list for improved deliverability and increased trustworthiness. Click here to check out how to whitelist email in GMAIL. Plain Text Email: Using plain text emails can positively impact deliverability. These emails have a higher chance of bypassing spam filters and are more accessible to recipients with limited email capabilities, enhancing your chances of engaging with a broader audience. Click here to read on ‘power of plain text email’. benefits of plain text email for B2C   Double Opt-In: Implementing a double opt-in process requires subscribers to confirm their email address after sign-up. This practice ensures that only genuinely interested individuals receive your emails, reducing the likelihood of spam complaints and improving overall deliverability rates. double opt in option in klaviyo Get Reply: Encouraging recipients to reply to your emails can be an effective way to demonstrate engagement to email providers. Replies from subscribers signal that your content is relevant and desired, leading to better deliverability and stronger connections with your audience. You can even implement this strategy for your regular campaigns or for any flow like abandon checkout flow, abandon cart flow, browse abandon flow, abandon site flow, birthday flow, thank you flow, expected next purchase flow, cross-sell flow etc. how to save your emails from the dreaded spam folder
Hope you loved this article, ‘how to save your emails from the dreaded spam folder’.
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FAQs:

1] Why are my emails going to the spam folder? Answer: Your emails may be marked as spam due to poor sender reputation, spammy content, or unauthenticated sending. 2] How can I improve email deliverability and avoid the spam folder? Answer: Maintain a clean email list, use authentication protocols (SPF, DKIM, DMARC), avoid spam trigger words, and provide valuable content to engage subscribers. 4] Is there a way to prevent my emails from being flagged as spam by email providers? Answer: Yes, by following best practices like sender authentication, relevant content, and engagement monitoring, you can reduce the likelihood of your emails being marked as spam. 5] Why are my legitimate emails being flagged as spam? Answer: Sometimes legitimate emails get caught in spam filters due to factors like aggressive spam filtering algorithms or similar content to known spam emails. 6] How do spam filters work, and how can I avoid them? Answer: Spam filters use various criteria to assess emails. Avoid spammy words, maintain a positive sender reputation, and provide valuable content to increase email deliverability. 7] Can using too many images in emails trigger spam filters? Answer: Yes, excessive image usage without enough text can be considered spammy. Maintain a balance between images and text in your emails. 8] Will sending too many emails to a large list lead to spam folder placement? Answer: Sending too many emails in a short period to a large list can harm your sender reputation and increase the risk of landing in the spam folder. 9] How often should I clean my email list to avoid spam issues? Answer: Regularly clean your list to remove inactive subscribers and reduce bounce rates. 10] What should I do if my email ends up in the spam folder? Answer: Focus on improving sender reputation and follow best practices. Ask subscribers to mark your emails as “Not Spam” to help improve deliverability.
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