Introduction:
Even if you are conducting email marketing for your ecommerce business, SMS marketing can be a great medium for marketing your business. It offers numerous benefits for several reasons, and some of them are mentioned below. Let’s dive in and discuss in detail.
Reach and Open Rates:
SMS messages have significantly higher open rates compared to emails. While emails often end up in spam folders or go unnoticed, SMS messages are usually read within minutes of being received. This high open rate ensures that your marketing message reaches a larger audience and has a higher chance of being seen.
Immediate Delivery and Response:
SMS messages are delivered instantly, making them ideal for time-sensitive promotions, flash sales, or urgent updates. People tend to carry their mobile phones with them all the time, making it easier for them to respond quickly to SMS offers compared to emails.
Direct and Personalized Communication:
SMS messages are sent directly to the recipient’s mobile device, making the communication more personal and intimate. This direct approach can help build a stronger connection with your audience, leading to higher engagement and conversion rates.
Higher Engagement and Interaction:
SMS marketing often encourages immediate action from recipients, such as clicking on links, making purchases, or participating in surveys or contests. The limited character count in SMS messages forces businesses to be concise and deliver impactful messages, which can lead to higher engagement and response rates.
Complementary Channel:
SMS marketing and email marketing can work together synergistically as part of a multichannel marketing strategy. By using both channels, you can reach a broader audience, reinforce your message, and increase the chances of capturing your customers’ attention. For example, you can send an SMS notification to announce a new email campaign or use SMS as a reminder for recipients to check their emails.
Targeting Specific Segments: Some people may prefer receiving communications via SMS rather than email. By offering both options, you cater to different preferences and increase your chances of reaching and engaging specific segments of your target audience.
How to send SMS campaign in klaviyo?
Did you not start SMS marketing in Klaviyo and don’t know how to begin?
Read this article first, and then learn how to run an SMS campaign in Klaviyo.
Steps to shoot out SMS campaign:
- Go to campaigns from left side options
- Create campaign
- Select SMS option
- Choose your SMS subscriber list/segment to whom you want to send the campaign.
[To understand UTM tracking option in klaviyo, click here to check out our detailed article]
- Continue to content
- Type your ‘TEXT’ in Message content section
- You can upload image from ‘Insert Media’ option and use ‘Insert Property’ option to add first name tag in SMS
- Add a link to your message so that Klaviyo can track the message.
How to add link in SMS klaviyo?
Same way you do for email in Klaviyo.
- Do not uncheck the Automatically shorten link box.
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After typing your text and adding a link, save and continue to review.
On the review page, check that the campaign is:
- Is sending to the right audience.
- Can be tracked.
- Does not exceed the credits in your SMS billing plan.
- Click Schedule or Send on the bottom right when the campaign is ready to go out.
- Select whether you want to send now or at some point in the future.
- Note that you should not send a campaign before 9 a.m. or after 8 p.m. in the recipient’s local time.
- Click either Schedule or Send Now.
Hope you loved this article’ how to shoot out SMS campaign’ 🙂
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FAQs:
2] Can I use Klaviyo for automated SMS campaigns?
Answer: Yes, Klaviyo allows you to create automated SMS campaigns triggered by specific events or actions, such as abandoned cart ,abandon checkout, browse abandon, abandon site, birthday wish, order confirmations, cross-sell/up-sell.
3] What are the benefits of using SMS campaigns in Klaviyo?
Answer: SMS campaigns in Klaviyo have high open rates, instant delivery, and encourage immediate actions. They provide a direct and personalized communication channel, complementing your email marketing efforts.
4] How can I segment my SMS subscribers in Klaviyo?
Answer: Klaviyo offers various segmentation options to target specific groups of SMS subscribers based on their attributes, behaviors, or purchase history. You can create segments using Klaviyo’s segmentation tools or import custom segments.
5] Are there any regulations or compliance guidelines for SMS campaigns in Klaviyo?
Answer: Yes, there are regulations and compliance guidelines you need to follow when running SMS campaigns. Ensure that you have proper consent from your subscribers, provide opt-out options, and comply with local regulations such as TCPA (in the United States) or GDPR (in the European Union).
6] How can I measure the success of my SMS campaigns in Klaviyo?
Answer: Klaviyo provides analytics and reporting tools to track the performance of your SMS campaigns. You can monitor metrics like open rates, click-through rates, conversions, and revenue generated to evaluate the success of your campaigns.
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