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Increasing Engagement and
Optimizing Email Metrics
Plants In A Box

Overview

The Challenges we have face During the project

Plants In A Box came to us facing a few critical email marketing challenges that were affecting engagement and key performance indicators:

  • Low Engagement Rates: Despite regular campaigns, engagement was low, with recipients not interacting as expected.
  • High Bounce, Unsubscribe, and Spam Complaint Rates: Their subscriber list had significant issues with deliverability, leading to high bounce rates and increasing unsubscribes and spam complaints, which impacted their sender reputation.
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Overview

Our Solution

To improve Plants In A Box’s email engagement, we developed a customized strategy that included several impactful initiatives:

  • 1. Enhanced Segmentation and List Cleaning: We refined their email list to focus on active, interested customers by cleaning the list, removing hard bounces, and suppressing unengaged profiles. This created more relevant segments and improved the deliverability of their emails.
  • 2. Gamified and Survey-Based Emails: We introduced interactive elements like gamified content and short surveys to capture zero-party data directly from subscribers. Using quizzes, preference-based surveys, and fun prompts, we engaged customers and gathered insights into their plant shipping needs and preferences.
  • 3. Personalized and Targeted Content: With the data collected from gamified emails, we crafted personalized content tailored to each segment’s interests, ensuring that each email felt relevant and added value to the customer experience.

The Results

Our strategies produced notable improvements in Plants In A Box’s email marketing performance:

  • Increased Engagement: By using interactive emails, we achieved a significant boost in open and click-through rates, with subscribers actively engaging in quizzes and surveys.
  • Reduced Bounce and Unsubscribe Rates: Their subscriber list had significant issues with deliverability, leading to high bounce rates and increasing unsubscribes and spam complaints, which impacted their sender reputation.Regular list cleaning and segmentation minimized bounces and unsubscribes, while spam complaints also decreased, improving Plants In A Box’s sender reputation.
  • Valuable Customer Insights: The zero-party data collected provided deeper insights into customer preferences, helping us continuously refine email content to align with what the USA and Canada-based audience found valuable.

69%

 

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4.2m

 

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33%

 

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$15M

 

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Case Studies

Real Results: Case Studies of Success

Discover how our tailored email marketing strategies have helped businesses achieve impressive growth. Each case study highlights our
clients’ challenges, the solutions we provided, and the measurable results that followed. See how we’ve transformed brands and driven
long-term success through data-driven, personalized campaigns.

What Our Clients Are Saying

Real Stories, Real Success:
How Our Clients Achieved Results
with aliXemail

Hashir

Co-founder, CEO

Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through Flows and Campaigns. ROI on Email Marketing is improving month on month. Recommended!Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through

Hashir

Co-founder, CEO

Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through Flows and Campaigns. ROI on Email Marketing is improving month on month. Recommended!Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through

Hashir

Co-founder, CEO

Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through Flows and Campaigns. ROI on Email Marketing is improving month on month. Recommended!Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through

Hashir

Co-founder, CEO

Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through Flows and Campaigns. ROI on Email Marketing is improving month on month. Recommended!Have worked with AlixEmail and find them super talented and dedicated regarding email marketing and Klaviyo. They improved our Revenue in less than 2 months through

What Our Clients Are Saying

Here’s how we’ve helped

eCommerce businesses
like yours:

Sarah M.,

Founder of Blooming Trends

I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail,

Sarah M.,

Founder of Blooming Trends

I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail,

Sarah M.,

Founder of Blooming Trends

I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail,

Sarah M.,

Founder of Blooming Trends

I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail, we saw an instant spike in conversions, and our customer retention is better than ever!I struggled to turn traffic into sales. After working with aliXemail,

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