Klaviyo email resend mastery for engagement

Introduction:

Resending email campaigns to non-openers is taken as one of the most effective strategies to enhance your engagement

and reach a larger audience. However, it’s crucial to use this hack, especially when your email deliverability is not good.

In this article, ‘Klaviyo Email Resend Mastery for Engagement’.

How to resend email campaign through klaviyo?

Follow the following steps:

• Navigate to list and segmentation
• Create Segment

• Received email at least once overall time > Campaign Name
• AND
• Opened email zero time overall time > Campaign Name
• AND
• Clicked email zero time overall time > Campaign Name
• AND
• Is not suppressed

• Clone your email campaign you want to resend to that segment
• Send or schedule your email campaign.

Best Practices:

• Craft a Persuasive Subject Line: This time, try different subject lines when resending, and think about what would make you want to open the email.
• How often: Be mindful of how frequently you resend emails. Imagine if someone kept knocking on your door with the same message; it can get annoying. Avoid overwhelming your subscribers by resending the same email campaign repeatedly
• Say Thank You: If someone does open your email after a resend, consider sending a follow-up email to say thanks. It’s a small gesture that can help you in building a solid bond with them..
• Be Mobile-Friendly: Many people check their emails on phones, so make sure your emails are cell phone optimized.

Hope you loved this article,’Klaviyo Email Resend Mastery for Engagement’.

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FAQs:

1] How do I resend an email campaign in Klaviyo?

Answer: In Klaviyo, you can resend an email campaign by cloning the original campaign, making any necessary adjustments, and targeting a specific segment of non-openers.

2] What’s the benefit of resending an email campaign to non-openers?

A: Resending can improve visibility and engagement among subscribers who may have missed or ignored the initial email, potentially leading to higher open rates and conversions.

3] How often should I resend an email campaign in Klaviyo?

Answer: The frequency of resending should be carefully considered. Avoid overloading recipients with reminders; instead, focus on segmenting, testing, and optimizing to make resends effective.

4] Can I customize the content of a resend in Klaviyo?

Answer: Yes, you can customize the content of a resend email in Klaviyo to make it more relevant or enticing for non-openers.

5] What should I do if my email deliverability is low before resending campaigns?

Answer: Prioritize improving your email deliverability before resending campaigns to avoid further harming your sender reputation. This may involve list cleaning and addressing deliverability issues.

6] Are there any legal considerations when resending email campaigns in Klaviyo?

Answer: Yes, ensure compliance with email marketing laws like the CAN-SPAM Act and GDPR. Respect subscriber preferences, provide an easy way to unsubscribe, and honor opt-out requests.

7] How can I measure the success of a resend campaign in Klaviyo?

Answer: Track key metrics like open rates, click-through rates, and conversion rates for the resend campaign. Compare these metrics to the original campaign to assess its effectiveness.

8] Can I automate the process of resending email campaigns in Klaviyo?

Answer: Yes, you can set up automation flows in Klaviyo to automatically resend campaigns to non-openers, making the process more efficient.

9] Should I make any changes to the subject line when resending an email campaign?

Answer: It’s often a good practice to test different subject lines when resending to see if a more compelling one improves open rates.

10] How can I segment my email list effectively for resending campaigns in Klaviyo?

Answer: Use subscriber behavior and engagement data to segment non-openers, creating more targeted resend campaigns for different audience segments.