Introduction:
In this blog post, we will dive deep into the three key modes [ Live, Manual and Draft ] of Klaviyo Flows, exploring their unique features, benefits, and practical applications. Whether you’re a seasoned Klaviyo user or new to the platform, understanding these modes will empower you to take advantage of these THREE options.
Live Mode:
This mode enables you to automate your email marketing campaigns based on specific triggers [ Add to cart, viewed product, started checkout and other] , actions, and conditions. Using this option, you can send flow email automatically to those who qualify for your flow either it is abandon cart flow, browse abandon flow, abandon checkout flow, birthday flow, cross-sell/up-sell flow, expected next purchase flow etc .
Manual Mode:
When you want to review profiles before sending emails or test your flow before making it live, this option is available for you. Manual Mode allows you to manually trigger email sends, empowering you to tailor your emails based on real-time events or time-sensitive promotions. Flow emails will not be sent automatically. Remember! Make sure you manually send flow emails on time if you have set your flow to manual mode; otherwise, live mode is good to go.
You will find profiles in the ‘Needs Review’ tab if you have any flow in manual mode and the profiles have qualified for the flow.
Draft Mode:
Do you want to create or edit any Klaviyo flow without automatically sending emails or qualifying for your flow? The draft option steps in here. It allows you to create, modify, and refine your email sequences without impacting your live campaigns. This mode grants you the freedom to experiment with different content, design, and automation settings, ensuring that your flows are optimized for maximum impact.
Conclusion:
Klaviyo Flows and its Live, Manual, and Draft modes offer unparalleled capabilities for optimizing your email marketing strategy. By harnessing these modes effectively, you can deliver highly personalized, timely, and impactful emails that drive engagement, conversions, and customer loyalty.
So, take the plunge into Klaviyo Flows and unlock the potential of Live, Manual, and Draft modes. Transform your email marketing efforts and create exceptional customer experiences that set your brand apart in today’s competitive landscape.
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FAQs:
1] What is the difference between Live, Draft, and Manual modes in Klaviyo Flows?
Answer: Live mode automates email sequences based on triggers and conditions, Draft mode allows you to create and refine email sequences without affecting live campaigns, and Manual mode enables manual triggering of email sends for more control.
2] Can I test my email sequences before sending them live?
Answer: Yes, you can use Draft mode in Klaviyo Flows to experiment and refine your email sequences before deploying them in the live mode.
3] How does Manual mode work in Klaviyo Flows?
Answer: Manual mode allows you to manually trigger email sends, giving you the flexibility to send emails based on real-time events or time-sensitive promotions.
4] Can I use Manual mode for one-time email campaigns or announcements?
Answer: Absolutely! Manual mode is ideal for sending one-time newsletters, announcements, or promotions where you want more control over the content and timing of your emails.
5] What happens if I set my flow to Manual mode but forget to manually send the emails?
Answer: In Manual mode, the flow emails will not be sent automatically. It is crucial to remember to manually send the flow emails on time to ensure they are delivered to your intended recipients.