Introduction:
(BFCM) is just around the corner, and it’s time to uplift your marketing game. One powerful way to maximize your sales during this shopping frenzy is by building a strong subscriber base. In this guide ‘Pre-BFCM prep guide to capture email and SMS subscribers’, we’ll spill the secrets on how to capture subscribers’ email addresses and phone numbers before BFCM. Let’s dive in and prepare for a BFCM like never before!
Why Subscribers are Goldmines for BFCM Success:
Subscribers, both through email and phone numbers, are your loyal supporters, eager to hear from you. When BFCM arrives, they are more likely to open your emails, read your messages, and purchase from you.
How to GROW your email and SMS subscribers before BFCM:
1] Sign up to get early access:
In this type of form, ask them to put in their email and phone number to be the first to know about BFCM exclusive offers. Other strategy could be that you also offer them discount. But don’t forget to mention get early access or be the first to get our BFCM discounts.
For that, create ‘Custom Property’ as BFCM Early access’ or ‘BFCM Early birds’ and then create segment to send them early access.
2] Run Social Media Ads to Grow Subscribers:
With carefully crafted ad campaigns, reach your target audience on various social media platforms. Showcase the benefits of subscribing to your updates, enticing users with exclusive offers and content. Let them know they would be the first to know about your BFCM offers.
3] FB Lead Generation Ads to Grow Subscribers:
Leverage Facebook’s Lead Generation ads to simplify the subscription process. With pre-filled forms, users can easily submit their contact details, streamlining the path to conversion. You can offer them exclusive discount there to opt in your form.
How to grow SMS subscribers before BFCM?
Run keyword campaign:
On your social media platforms, do posts, set status, run ads or in what ever way approach your audience. Ask them to send text message [ JOIN ] on your < SENDING NUMBER >. Remember you can customize your keyword in klaviyo. But here we use ‘JOIN’.
[ Apologize for the blurry images below, but I tried my best to give you an idea. ]
Social media Opt-in [ For Email and SMS ]:
Ask them to opt in your form to get X% off or any other giveaway. And not only that, get early access to our BFCM sale.
How to capture SMS subscribers using shareable SMS subscribe link from KLAVIYO?
Klaviyo new update allows you to get shareable SMS subscribe link to capture SMS subscribers from anywhere you’ve audience.If you don’t know, click here to read out everything about this klaviyo new update.
Back to the point, share your Shareable SMS subscribe link on your social media channels and encourage your audience to subscribe for a chance to win giveaways and receive early BFCM offers in their inbox and via text.
Use header to grow SMS subscribers:
Add a customized header section to your email campaigns, and encourage your subscribers to provide their phone numbers for updates through text messaging. You can also test this strategy in the footer.
Run email campaign to get SMS subscribers:
Send out an email campaign to your subscribers, asking them to provide their phone numbers to receive updates about your BFCM offers through text. Try to send this email campaign to your engaged subscribers. After sending the campaign, send a reminder: ‘Last chance to get early bird access!
Website banner:
Your store banner is a powerful tool to target your visitors to share their phone numbers willingly. By instilling a sense of urgency and scarcity, such as limited-time offers or exclusive deals, you ignite a fear of missing out (FOMO) that compels them to act swiftly. This strategy not only grows your subscriber list but also drives higher engagement and conversions, setting the stage for a successful BFCM promotion.
Hope you love this article ‘Pre-BFCM prep guide to capture email and SMS subscribers’.
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FAQs:
1] How can I attract more email subscribers before BFCM?
Answer: Offer enticing lead magnets, run social media campaigns, and optimize website opt-in forms.
2] What are some effective ways to grow SMS subscribers for BFCM?
Answer: Use SMS opt-in incentives, promote on social media, and implement SMS contests or giveaways.
3] How do I build urgency to encourage subscribers before BFCM?
Answer: Create limited-time offers, exclusive early access, and time-bound giveaways.
4] Can I use Facebook Lead Generation ads to grow subscribers before BFCM?
Answer: Absolutely! Facebook Lead Ads are a powerful tool for collecting email and phone numbers.
5] Are there any best practices to optimize my website banner for subscriber growth?
Answer: Yes, use compelling copy, eye-catching design, and urgency triggers to encourage action.
6] What types of lead magnets work best for BFCM subscriber growth?
Answer: E-books, discount codes, free shipping offers, and exclusive sneak peeks are popular choices.
7] How can I engage my existing subscribers to refer others before BFCM?
Answer: Run a referral program with incentives like discounts or rewards for successful referrals.
8] Should I segment my subscriber list before BFCM promotions?
Answer: Yes, segmentation in klaviyo, Mailchimp allows you to send targeted offers based on subscribers’ preferences.
9] Can I use influencer marketing to grow subscribers for BFCM?
Answer: Absolutely! Collaborate with influencers to promote your subscriber benefits.
10] What’s the best timing to send subscriber invitations for BFCM?
Answer: Start early, at least a few weeks before BFCM, to build momentum and anticipation.