Introduction:
In today’s digital age, SMS marketing has emerged as a powerful tool for businesses to engage with their audience on a personal and immediate level. Building a robust SMS subscriber list is a crucial step towards leveraging this effective communication channel. Let’s dive in to explore ‘proven strategies to grow your SMS subscriber list.
Want to learn how to get started SMS marketing in klaviyo, click here to check out our step-by-step guide.
Multi-step signup form:
To collect SMS subscribers, add an opt-in to collect their phone number. It is recommended to ask for email in the first step and phone number in the second step, or you can A/B test to find out which method works best for you.
You can also create a separate signup form to target already email subscribers (create segment-based signup form) to collect their phone numbers.
Segment conditions:
- Not consented to receive SMS
- Not suppressed
Then, create a signup form with a phone number opt-in.
To target your segment, select it next to “Show to visitors in certain lists and segments.”
Campaign:
Ask your subscribers to join your SMS subscriber family for quick updates, exclusive offers, instant communication, and more.
Before your new arrival, ask your email subscribers to provide their phone numbers, so they can be the first to know about the new arrival.
Flow:
You can leverage highly engaged flows such as the welcome flow, abandon checkout flow, abandon cart flow, thank you flow, and browse abandon flow to ask your subscribers for their phone numbers, allowing them to receive exclusive deals and updates promptly.
If you are already collecting SMS subscribers through a signup form, use a conditional split (consented to receive SMS) and avoid asking for the phone number along the YES path. Instead, request it along the NO path.
Update your klaviyo integration:
In order to sync your SMS subscribers from shopify to klaviyo, check box ‘Sync your shopify SMS subscribers to klaviyo’.
Consent at checkout:
Follow the steps below to get SMS consent at checkout [ for shopify]
- Go to your Shopify admin settings
- Navigate to ‘checkout’
- Check the box ‘ show an option to subscribe at checkout for SMS marketing’
- Scroll down to the bottom of the page and click Save.
Get shareable SMS subscribe link in klaviyo:
According to klaviyo new update, now you can get a shareable SMS subscribe link to collect SMS subscribers from anywhere just with share of that link.
Click here to check out our detailed guide about klaviyo new update: shareable SMS subscribe link
QR code:
Take advantage of a QR code on your product packaging to obtain the phone numbers of your customers.
OR write ‘Text YES to <your sending number> on your packing’.
Get consent at Counter:
This hack is for you if you have a brick and mortar store. Ask your subscribers if they would love to receive updates from your store, and they can do so simply by texting ‘YES’ to <your sending number>
Social media channel:
Using a shareable SMS subscribe link, you can obtain SMS consent from your social media channels such as Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and threads.
Hope you loved this article, ‘Proven strategies to grow your SMS subscriber list’.
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FAQs:
1] What are some effective ways to grow SMS subscribers?
Answer: Some effective ways to grow SMS subscribers include running opt-in campaigns, promoting exclusive offers, leveraging social media, using incentives, and optimizing your website for opt-ins.
2] How can I build an opt-in SMS subscriber list?
Answer: To build an opt-in SMS subscriber list, you can use methods such as implementing clear opt-in forms on your website, promoting opt-ins through social media and email marketing, running contests or giveaways, and using keyword-based opt-ins via short codes.
3] Are there any best practices for SMS lead generation?
Answer: Yes, some best practices for SMS lead generation include providing clear value propositions, making opt-in processes simple and transparent, offering incentives or exclusive content, ensuring compliance with applicable regulations, and personalizing your messages.
4] How can I increase SMS subscriber engagement and retention?
Answer: To increase SMS subscriber engagement and retention, you can send relevant and timely messages, personalize your content, segment your subscribers for targeted campaigns, send exclusive offers or discounts, and regularly assess and optimize your SMS marketing strategy.
5] What tools or platforms can help with growing SMS subscribers?
A: There are several tools and platforms available to assist with growing SMS subscribers, such as SMS marketing software like Twilio, TextMagic, or ActiveCampaign, which offer features like opt-in management, campaign automation, and analytics tracking.
6] How can I measure the success of my SMS campaigns?
Answer: You can measure the success of your SMS campaigns by tracking metrics such as open rates, click-through rates, conversion rates, opt-out rates, and overall engagement. Additionally, monitoring the growth of your subscriber list and analyzing customer feedback can provide valuable insights.
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