Introduction:
Email marketing is an art of connecting and engaging with your audience. Whether you’re a seasoned marketer or just starting to dip your toes into the world of email campaigns, this’s for you.
In this blog, you’ll learn ‘SEVEN email campaigns you can send anytime’.
1] BTS [Behind the scene] Campaign:
Share exclusive behind-the-scenes content with your subscribers. It could be sneak peeks, virtual tours, or team member interviews.
People love to get exclusive information, it makes them feel special.
Outline:
- Creating [ Product ]
- Take a look at our process
- [ Steps of the process with images ]
- CTA to product page
2] UGC Showcase campaign:
Feature photos and videos of you customers using your product. You can acquire these by running a contest for the best user-generated content or simply asking for them.
There is no one better to boost your brand’s credibility than happy customers.
Outline:
- People love [ product ]
- Here’s what they have to say….
- [ Wall of UGC ]
- [ Not a customer yet ? ]
- CTA to purchase page
3] Character story campaign:
Create a fictional character that your subscribers can relate to:
Share their story and then transition into pitching them your product. Everyone loves a well-told ,relatable story, even if it’s made up.
Outline:
- Meet [ character’s name ]
- Like you, he/she had [ problem ]
- But now, he/she [overcome the problem]
- How? With product
- Want the same results?
- CTA to place order
4] Unboxing experience campaign:
Get videos or picture or someone unboxing your product. The, put it in an email along with customer testimonials. Unboxing are entertaining ,fun, and increase
people’s intent to buy.
Outline:
- Unboxing [product]
- See what’s inside
- [Images/video of the unboxing experience]
- Get yours now, just $X
- CTA to place order
5] ”Ingredients” Campaign:
Break down your product into its core ingredients.
Educate your subscribers on the benefits of each component. The more they know about your product, the more they’ll want to buy it.
Outline:
- The science behind the [Product]
- Here’s what makes it great
- [Core ingredients+benefits of each]
- Want to learn more?
- CTA to product page
6] Best sellers email campaign:
Let your customers and new subscribers know your best sellers in last x month. Showcase the reviews of your happy customers about your best sellers
and try to create scarcity. Touch your best sellers benefits in your email.
Outline:
- X-Month Best Sellers Unveiled!
- Irresistible to Our Customers!
- CTA to product page
7] Survey from non-buyers:
In this email campaign, ask your non-buyers why they are not buying from you.
Try to collect a small survey from them. Use profile property links to track where they click.
Leverage plain text email for this. Redirect them to your product page or create a new customize page for them.
Outline:
- We need your 1 minute
- Can you help us?
- CTA to product page or new page
Hope you loved this article ‘SEVEN email campaigns you can send anytime’.
Wanna take your E-commerce business to next level with proven email marketing strategies? You’re just ONE step away. DM ‘Klaviyo consultation’ at info@alixemail.com” or WhatsApp us at : +92302-7946841
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FAQs:
- Welcome Emails. Initial contact with prospects typically finds them unready to do business. …
- Email Newsletters. …
- Dedicated Emails. …
- Lead Nurturing Emails. …
- Sponsorship Emails. …
- Transactional Emails. …
- Re-Engagement Emails. …
- Brand Story Emails.
- Email Newsletters. One of the most common and popular email marketing campaigns is Email Newsletters. …
- Transactional email.
- Promotional Emails. …
- Retention Emails.
- Define your audience. If you want to reach customers through email, the first step is understanding who they are. …
- Set goals. …
- Choose an email marketing platform. …
- Determine campaign type. …
- Build an email list. …
- Segment your list. …
- Create your email. …
- Test your email.