Introduction:
Email marketing remains one of the most effective channels for engaging with your subscribers and customers, but getting your subscribers to open and interact with your emails can be a challenge.
Sometime, recipients don’t open the automation email that we wish they would open. As a second try, we can resend that email to those who did not open it.
In this article, You’ll learn how to resend email to non openers in flow klaviyo‘.
Let’s dive in!
Before we start it, click here to learn how to resend email campaign to non openers.
How to resend email to non openers?
Follow the following steps:
- Go into your flow
- Add conditional split below the flow email you want to resend
- Use condition > Opened email at least once over all time and specify the email name
- Add your 2nd email down the YES path
- Clone your email you wanna resend and place it on NO path with different subject line
Remember! Resend your flow email with different subject line and add some time delay [time delay may vary depending on message type]
- Rejoin the NO path with YES path to send 2nd email in your flow
Best Practices:
1] Resend only your most important email campaigns
You may feel like all your emails are important, but that may not be true for your recipients. Choose to resend an email campaign that you’d think your recipients will need.
2] Filter your recipients wisely
Instead of sending to recipients who didn’t open, filter them. Resend to people who didn’t open and didn’t click.
Resend to people who click but don’t purchase.
If you’re using Klaviyo, the resending technique works best if you regularly see open rates above 20% otherwise, it may harm your deliverability.
What type of email you must resend?
→New product alerts
→Back in stock
→Evergreen email campaign
→Very important flow emails, such as the welcome flow’s first email, the abandoned series discount email, or the discount reminder email.
Hope you loved this article ‘How to resend email to non-openers in flow klaviyo’.
Wanna take your E-commerce business to next level with proven email marketing strategies? You’re just ONE step away. DM ‘Klaviyo consultation’ at info@alixemail.com”
Don’t forget to subscribe our YouTube channel [ Marketing Chamber ] for klaviyo tutorials. For Urdu/Hindi klaviyo tutorials click here. For English klaviyo tutorials click here.”
FAQs:
1] Why should I resend flow emails to non-openers?
Answer: Resending can help you reach more of your audience, improve engagement, and maximize the effectiveness of your email marketing efforts.
2] When should I consider resending emails in my flows?
Answer: Consider resending emails to non-openers after an appropriate time has passed, typically 2-3 days after the initial send.
3] How can I segment non-openers for resend emails?
Answer: Use email marketing tools like Klaviyo to create custom segments based on engagement data to target non-openers.
4] What changes should I make when resending emails?
Answer: You can make slight modifications, such as changing the subject line or email copy, to make the resend more enticing.
5] Is it okay to resend the same email content to non-openers?
Answer: Yes, but consider making some changes to increase the chances of engagement. A/B testing can help determine the most effective approach.
6] How often should I resend emails to non-openers?
Answer: Avoid excessive resending to prevent subscriber fatigue. Limit resends to one or two attempts with appropriate time intervals.
7] What if a subscriber still doesn’t open the email after resending?
Answer: Consider adjusting your email marketing strategy for that subscriber, such as reducing email frequency or trying different content approaches.
8] How do I track the performance of resend emails?
Answer: Most email marketing platforms provide analytics and tracking tools to measure open rates, click-through rates, and conversions for resend emails.
9] Can I automate the process of resending emails to non-openers?
Answer: Yes, many email marketing automation platforms, like Klaviyo, offer features to set up automated resend flows.
10] What are some best practices for successful email resending?
Answer: Best practices include timing your resend strategically, personalizing content, and analyzing performance to refine your approach over time.
