Introduction:
Klaviyo recently introduced a new update in signup form and that is, capture leads using shop pay. As per klaviyo, You can
boost your signup form conversion by 8% if you enable this option in your popup in klaviyo. In this guide, You will learn ‘How to get 8% form conversion boost with shop pay in klaviyo’.
Let’s dive in!
What is shop pay?
Shop Pay is an online checkout service offered by Shopify that allows 1-click checkout to improve the buying experience for your customers. Once a buyer uses Shop Pay for the first time, their information is saved for future purchases.
How to use shop pay option in signup form?
Follow the following steps:
- Open your form you have crafted
- Navigate to ‘Targeting and behavior’
- There you can see ‘Lead capture with shop’.
How to set up lead capture with Shop on a sign-up form:
In order to capture leads either email or phone number through shop pay option in klaviyo, follow the following steps:
Toggle on ‘Turn on lead capture’
Use lead capture to sign Shop customers in, save their discounts, and prefill their information for one
tap checkout with Shop Pay – increasing order conversion up to 8%.
There you see some requirements to collect leads using this option
Add coupon block:
For Shop Pay users, you need to add coupon codes [you have to create static coupon or dynamic coupon already], so they can enjoy automatic coupon application at checkout when they allow Shop Pay to populate their information in your signup form.
There are different scenarios for this… Let me explain!
When a customer enters their information, such as email, phone number, and address, while placing an order, Shop Pay saves their information so they don’t need to enter it again for future purchases. This not only saves them time but also streamlines the buying process.
⇒As a Shop Pay user (customer), when they enter their email on your signup form, Shop Pay will ask them if they want to populate their information or not. If they say yes, their phone number will be automatically filled in if you are requesting it in a multistep signup form. On the success page, they will see a coupon (either a static coupon or a dynamic coupon) that will be applied at checkout.
⇒If your signup form, only requests an email, and they allow Shop Pay to authenticate their information, they will see a success page with a message like ‘Here is your coupon for x% off,’ which will be applied at checkout automatically.
⇒In case they don’t allow Shop Pay to authenticate their information, they will have to manually enter their information. They will not see a coupon on the success page.
Hope you loved this article ‘8% form conversion boost with shop pay in klaviyo’.
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FAQs:
1. What is Shop Pay in Klaviyo, and how does it work?
Answer: Shop Pay is a feature in Klaviyo that allows customers to save their information securely for faster checkout. It works by securely storing customer data and offering a streamlined checkout experience.
2. How can Shop Pay improve form conversion rates?
Answer: Shop Pay can improve conversion rates by reducing friction during the signup process. Customers can easily populate their information, saving time and increasing the likelihood of completing the form.
3. Do I need to integrate Shop Pay separately into my Klaviyo signup form?
Answer: No, Shop Pay is integrated into Klaviyo, so you can enable it within your signup form settings.
4. Can I offer discounts or coupons with Shop Pay in Klaviyo?
Answer: Yes, you can offer discounts or coupons that are automatically applied at checkout when customers use Shop Pay to populate their information.
5. Is Shop Pay secure for storing customer information?
Answer: Yes, Shop Pay is highly secure and designed to protect customer data. It uses encryption and other security measures to safeguard personal information.
6. What happens if customers decline to use Shop Pay to populate their information?
Answer: If customers decline, they will need to manually enter their information, and any associated discounts or coupons may not be automatically applied at checkout.
7. Can I customize the Shop Pay feature in Klaviyo to match my brand’s style?
Answer: Klaviyo offers customization options, allowing you to align the appearance of the Shop Pay feature with your brand’s style and design.
8. Does Shop Pay work on mobile devices as well as desktop?
Answer: Yes, Shop Pay is designed to work seamlessly on both mobile devices and desktop computers for a consistent user experience.
9. How can I encourage customers to use Shop Pay on my signup form?
Answer: You can promote the benefits of Shop Pay, such as faster checkout and automatic discounts, in your marketing materials and on your website to encourage its usage.
10. Can I track the performance of Shop Pay in Klaviyo?
Answer:Yes, Klaviyo provides analytics and tracking features that allow you to monitor the performance of Shop Pay, including its impact on form conversion rates.
