Increase your conversion with A/B testing signup form Klaviyo

Introduction:

Testing different ideas can take your email marketing game to the next level. If you cease testing various strategies in your marketing efforts, you risk missing out on potential revenue.

Like in other email marketing tools, klaviyo also allows you to A/B test different ideas in signup form.

In this article, you’ll learn ‘how to increase your conversion with A/B testing signup form klaviyo‘. Furthermore, you will also gain insights into best practices for A/B testing.

Click here if you want to learn how to effortlessly create signup form in klaviyo.

How to create A/B test for klaviyo signup form?

Follow the following instructions:

• Click on ‘Create A/B Test‘

• Name your A/B test so that you can analyze which component you were testing in this signup form

• Next, name your variation A and variation B like you can write ‘Popup CTA Text-Sign Up ‘ for variation A and Popup CTA Text-Count Me In’ for variation B

You can also add up to 7 variations to your A/B test

• Hit ‘Create test’ button
• Version A and Version B has been created for your signup form
• Make sure both variations are the same, except for the CTA text.

Tip! A/B test only ONE component at a time.

A/B Test Settings:

→After ensuring, both versions are good to go then Navigate to ‘Test settings’ from top right corner

→The weightage for both versions is set by default, but you can toggle the ‘Manual’ button if you want to specify the percentage for Version A and Version B.

50-50 for both versions is good to go but it depends!

Winner Selection:

• Check the box ‘Automatically end the test when statistical significance is achieved’ if you want to end the test automatically.It will end your test automatically, it will end when there is 1 variation that outperforms the other(s) at a statistically significant level or when it reaches a particular date
• Alternatively, you can specify the date when you want to end the test, rather than turning it off automatically

• After you’ve adjusted the test settings, select Publish A/B Test.

Post-Published A/B test Settings:

• In order to check stats of your A/B test for your signup form, go to that form
• Go to A/B test results tab next to ‘advanced reports’ . There you can check stats for both version A and B.

Win probability:

On the left side, you can see a win probability percentage, which is 73.9% for the above case. This means that Version A, labeled as ‘Newsletter flyout,’ is currently winning based on this percentage. By examining the win probability in your A/B test, you can determine which version is leading over the others.

You can also check form status [Live], start date[Sep 12, 2023 at 8:57 am], current weights for your signup form versions [A=69.62% & B=30.38%].

Choose Winner:

• To end your A/B test and choose your winner, click on the ‘Choose Winner’ button.
• Klaviyo will determine the winner based on conversions.
• In the signup form stats above, we can see that ‘Newsletter flyout’ is ahead of ‘Newsletter pop-up,’ so Version A is the winner.

• Check box ‘End test and set selected variation live’ if you want to set your winner version live
• Check box ‘End test and set selected variation to draft’ to set your winner version to draft.

Edit A/B test:

You can edit your A/B test from the A/B Test Results page. Note that while you can change the test settings, you won’t be able to change the test content. To edit the content, you’ll have to end the test and start it again.

Best practices to A/B test signup form:

Before we discuss the best practices, remember to test only ONE variable at a time, even if you have many ideas in your mind to test.

This is because if you test the signup form copy and CTA text simultaneously and observe an increase in your form conversion, you won’t be able to determine whether it’s due to the CTA text or the offer you are testing.

1] Ask question:

You can ask your visitors a question in one of your signup versions, such as ‘Do you want free shipping?’ or ‘Do you want X% off?’

Add two CTAs: one with the text ‘Yes, I need’ and the other with the text ‘No thanks.’ If they click ‘Yes, I need,’ show them the next steps to capture their email address and other information.

Close the form if they click the ‘No, thanks’ button.

2] Offer:

Sometimes, you might wonder whether to offer X% off or free shipping. In this scenario, A/B testing is your solution. Create two versions of your signup form and provide two different offers. However, remember to test only the offer; everything else should remain the same in both versions

3] CTA Variable:

There are different variables attached with CTA you can A/B test like CTA color, CTA text, CTA size. But again, test one variable at a time.

4] Signup Form Copy:

A/B testing your signup form copy is also one of the best strategies to maximize sign-up conversions.

By experimenting with different variations, you can find out which language, tone sync best with your audience

5] Timer in signup form:

Klaviyo recently added a new timer feature to its signup forms. You can now A/B test the timer in your signup form. The timer can play an important role in adding curiosity and urgency to your signup form.

CLICK HERE to learn everything you need to know about timer in klaviyo signup form.

Hope you loved this article ‘Increase your conversion with A/B testing signup form Klaviyo’.

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