Introduction:
One of the key metrics to monitor email performance is the click rate of your email campaigns. Understanding how well your audience engages with your emails is crucial for optimizing your marketing strategy and achieving better results. Klaviyo, a powerful email marketing platform, offers two distinct ways to track your email click rates – through table form and visually. In this blog post, you’ll learn about ‘Table and visual form link activity of email campaign klaviyo’.
Table form link activity in klaviyo:
- Go to your campaign analytics.
- Click on ‘Link Activity’.
Under the ‘Table’ section, you can take a look at how many people clicked, total clicks, clicks per person, and who didn’t click.
Also, you can see the links people clicked on.
Visual form link activity in klaviyo:
In order to notice the click activity ‘Visually’, navigate to the ‘Visual’ option next to the ‘Table’ option.
Then you’ll see where most of your audience was engaging regarding click rate.
Hope you loved this article ‘Table and visual form link activity of email campaign klaviyo’.
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FAQs:
1] How to track which links are clicked on an email?
Answer: A simple way you could do is to add a query parameter after the url with i.e.
?yourvariable=linklocation
This would become https://www.website.com/page/page?position=header or something else you’d like to use to make the links unique. using this format should be able to work if you add if after each link.
2] How can I access the link activity for my email campaign in Klaviyo?
Answer: To access link activity in Klaviyo, go to your campaign analytics, click on “Link Activity,” and choose between the ‘Table’ or ‘Visual’ options for detailed insights.
3] What does the ‘Table’ option show in link activity analytics?
Answer: The ‘Table’ option displays structured data, including total clicks, unique clicks, clicks per person, and a list of recipients who didn’t click. It also provides information on individual links’ click rates.
4] How does the ‘Visual’ option differ from the ‘Table’ option in Klaviyo’s link activity analytics?
Answer: The ‘Visual’ option presents link activity data in a heatmap format, allowing you to quickly identify areas of high engagement in your email campaign.
5] Can I track the click rates for different links within my email using Klaviyo’s analytics?
Answer: Yes, Klaviyo’s ‘Table’ form analytics provides data on the click activity for each link present in your email campaign.
6] Is it possible to segment my audience based on link click rates?
Answer: Yes, Klaviyo’s ‘Visual’ analytics feature enables you to segment your audience, helping you understand how different groups engage with your email content.
7] How often should I review the link activity analytics for my email campaigns?
Answer: It’s advisable to check your link activity analytics regularly, especially after significant email sends or marketing campaigns, to understand your audience’s engagement.
