Understanding of custom profile property link klaviyo – [ NPS Rating]

Introduction:

In the world of email marketing, personalization and targeted messaging are key factors for success. Understanding your customers and tailoring your communication to their preferences and behaviors can significantly boost engagement and drive conversions. Klaviyo, a popular email marketing platform, offers a powerful feature called custom profile property linking, allowing businesses to create and leverage their own custom profile properties. In this blog post, we’ll explore the concept of custom profile property linking in Klaviyo and proven best practices.

→Understanding Custom Profile Property link Klaviyo:

Before diving into custom profile property linking, let’s quickly grasp the concept of custom profile properties in Klaviyo. Custom profile properties enable you to capture and store specific information about your customers that goes beyond the default properties provided by Klaviyo. These properties can be used to store data such as customer preferences, order history, or any other relevant details that help you gain a deeper understanding of your audience.

Using this segment, you can group your customers based on the link they click on.

How to create custom profile property link in klaviyo?

1. Edit your email
2. Drag and drop CTA button there
   
3. Click on the button
4. Enter the following into the URL field

   {% update_property_link 'profile_property' 'property_value' 'redirect_link' %}

5. Change each section:
   • ‘profile_property’: the profile property that you’d like to update or create; for example, NPS_Rating
     
   • ‘property_value’: the value that the particular button corresponds to; for example ‘5’
     
   • ‘redirect_link’: the URL that you want them to redirect them to after they click the button

For redirect link, you can add the URL of your landing pages or the page of the store where you want the traffic to land.

Only standard URLs (i.e., formatted as https://www.aliXemail.com) are supported.

Ps: same you can do for linked text.

Example [ How to get NPS rating using profile property link in klaviyo ]:

Lets suppose we want to collect NPS rating [ rating about customer experience ]. So we must have three factors [ Profile property, property value and redirect link ].

• Profile property:

        Profile property in our case would be : NPS_Rating or what you like [ Product_Rating, customer_experience etc ] .

• Property value:

        For 5 star rating, we need to have 5 CTA buttons to get 1-5 star ratings so each button have ONE value from 1-5.

• Redirect link:

       This is the URL that someone will be taken to after they select a value (e.g., your website homepage)

For the first button , profile property link would be:

{% update_property_link 'NPS Rating' '1' 'https://storehomepage.com' %}

For 2nd button:

Just replace 1 with 2 in above tag

{% update_property_link 'NPS Rating' '2' 'https://storehomepage.com' %}

Similarly, copy this tag and keep changing value from 2 to 3,4 and 5 .

Placeholder error in klaviyo:

When you preview your template and click any of your ratings links, you’ll be directed to a placeholder page, rather than the link provided in the Update Property tag.

If you’d like to test the full functionality of the link or button, create a separate list containing only your email address and then send yourself a live email.

→The Power of Custom Profile Property Linking:

This linkage creates a seamless flow of information, enabling you to automate processes, segment your audience more effectively, and personalize your email campaigns based on custom profile property link. Here’s how custom profile property linking can benefit your email marketing efforts:

• Enhanced Segmentation:

Custom profile property linking allows you to create advanced segments based on combined properties. For example, you can create a segment that includes customers who have submitted 5-star rating [ max ] and who have submitted 1-3 star rating [ Low ] and target them accordingly OR can segment your customers who purchased a specific product category (linked through custom properties) and meet certain demographic criteria. This targeted segmentation enables you to send highly relevant emails to specific customer groups, increasing the likelihood of engagement and conversions.

• Personalization Opportunities:

Linking custom profile properties opens up new possibilities for personalization. You can use the linked properties to dynamically populate content in your emails based on customer preferences or behaviors. For instance, you can include personalized product recommendations based on the customer’s favorite product or previous purchases, making your emails more engaging and relevant.

• Automation Workflows:

Custom profile property linking can be leveraged within automation workflows to trigger specific actions based on property changes. For example, in our scenario, you can set up a flow for customers who have submitted a 5-star rating and offer them an exclusive discount while attempting to cross-sell or upsell. You can take advantage of these customers property-triggered flows for various scenarios.

Customer property-triggered flows also show super engagement and high conversion like abandon checkout flow, abandon cart flow, browse abandon flow, abandon site flow, birthday flow, cross-sell flow, expected next order flow, VIP welcome flow, thank you flow and more.

Hope you loved this blog ‘ Understanding of custom profile property link klaviyo’ : )

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