Introduction:
Sending the right message at the right time can significantly impact your engagement rates, conversions, and overall marketing success. Klaviyo, a leading marketing automation platform, offers two powerful features – “Delay Until Specific Time” and “Delay Until Specific Day” – in its flow builder.
You’ll learn complete and easy understanding of ‘understanding of time delay in klaviyo flows’
The Power of Timing
Imagine a scenario where a customer abandons their shopping cart on your e-commerce website. Sending a reminder email promptly after the abandonment can help recover potentially lost sales. However, what if the customer isn’t active on their email at that moment? This is where the “Delay Until Specific Time” and “Delay Until Specific Day” options come into play.
1. Delay Until Specific Time
You may want to control when recipients receive a specific email or SMS within your series. This can be particularly useful if you wish to standardize the time of day at which people receive your messages. For instance, if you know that your audience typically opens emails at a certain time.
You can specify a delay until a specific time when you add a time delay to your flow. Mention the number of days/hours/minutes that you want your customers to wait before receiving your flow email. If you believe that most of your audience checks their email at 8:00 am, then enter that time in the ‘delay until a specific time’ box. What will happen next?
For example, if you set 8:00 am in your thank you flow and someone placed an order at 10:00 am on Monday, he/she will receive the email at 8:00 am on the Wednesday . Hope that clarifies things! 😊
One more thing, also chose your audience timezone.
2. Delay Until Specific Day
Specify the day if you also want your consumer must wait until specific day along with specific time. Assume your most of the audience engage with their email on Tuesday, Wednesday and Thursday. So you can specify these days to send right message to right audience on right time.
But what will happen then?
Suppose a customer placed an order on Friday and you have added a time delay of 1 day BUT that person will receive email on Monday 8:00 am as you have fill in these conditions.
Selected days (in blue) are the days of the week when the message does send.
Unselected days (in gray) are the days of the week when the message does not send.
Messages are scheduled based on the timezone associated with the recipient’s profile. If the profile’s timezone cannot be accurately determined, your account’s timezone will be used, which can be found in your account settings.
Hope you loved this article ‘understanding of time delay in klaviyo flows’.
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