What are the best practices to A/B test signup form klaviyo

Introduction:

One signup form does not fit all businesses. You need to find the form that resonates with your audience. To do that, you have to A/B test different variables.

Marketers are often confused about what to A/B test for their signup forms in Klaviyo and what not to. In this guide, you’ll learn the best practices for A/B testing signup forms.

CLICK HERE to learn how to A/B test signup form in klaviyo.

Best practices to A/B test signup form:

Before we discuss the best practices, remember to test only ONE variable at a time, even if you have many ideas in your mind to test.

This is because if you test the signup form copy and CTA text simultaneously and observe an increase in your form conversion, you won’t be able to determine whether it’s due to the CTA text or the offer you are testing.

1] Ask question:

You can ask your visitors a question in one of your signup versions, such as ‘Do you want free shipping?’ or ‘Do you want X% off?’

Add two CTAs: one with the text ‘Yes, I need’ and the other with the text ‘No thanks.’ If they click ‘Yes, I need,’ show them the next steps to capture their email address and other information.

Close the form if they click the ‘No, thanks’ button.

 

best practices to A/B test signup form klaviyo

 

2] Offer:

Sometimes, you might wonder whether to offer X% off or free shipping. In this scenario, A/B testing is your solution. Create two versions of your signup form and provide two different offers. However, remember to test only the offer; everything else should remain the same in both versions

3] CTA Variable:

There are different variables attached with CTA you can A/B test like CTA color, CTA text, CTA size. But again, test one variable at a time.

4] Signup Form Copy:

A/B testing your signup form copy is also one of the best strategies to maximize sign-up conversions.

By experimenting with different variations, you can find out which language, tone sync best with your audience

5] Timer in signup form:

Klaviyo recently added a new timer feature to its signup forms. You can now A/B test the timer in your signup form. The timer can play an important role in adding curiosity and urgency to your signup form.

CLICK HERE to learn everything you need to know about timer in klaviyo signup form.

 

klaviyo new update

 

6] Single step vs multistep form:

If you are asking for the first name, email address, SMS consent, and birthday information from your visitors,

A/B test by requesting this information on a single-step form and on a multistep form. In most cases, a multistep form works very well if you need to capture more information than just the first name and email.

7] We will not spam ya!

Visitors hesitate to give their email and SMS consent because they fear being spammed with too many emails and SMS messages.

To tackle this issue, A/B test the text ‘We will not spam you!’ and observe the statistics to see which version wins.

 

A/B Test best practices Signup form klaviyo

 

Hope you loved this article ‘What are the best practices to A/B test signup form klaviyo’.  : )

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FAQs:

1] How do I create a signup form in Klaviyo?
Answer:
Create a basic form
  1. Navigate to the Sign-up forms > Create Sign-up Form.
  2. Scroll down to browse the library and select the form that you would like to use. …
  3. Choose the list that your form will submit to. …
  4. Click Create Form to enter the editor, where you can design the form to fit your brand.
2] How do I get a signup form code from Klaviyo?
Answer:
Create your embedded sign-up form in Klaviyo. Save your form ID. To find your form ID, navigate to the embedded form in your Klaviyo account. The form ID is the six-letter code at the end of the URL
3] Does Klaviyo have forms?
Answer:
Fuel deeper personalization with custom forms. Grow your marketing list, gather more customer data, and drive more conversions with Klaviyo’s custom form builder. It gives you everything you need to create mobile-friendly sign-up forms, announcements, and more in minutes.
4] What is the purpose of signup form?

Answer:

A signup form is a web page, popup, or modal where users enter the information required to access that website’s services. The information collected is determined by the nature of the website and the services it offers. Most signup forms require a name, email address, username, and password.

 

5] Can you use Klaviyo without a website?
Answer:
So the short answer is yes, you can use Klaviyo exclusively for WordPress without a discrete Ecommerce integration, but you will forgo a lot of Klaviyo’s functional benefits i.e. business-related analytics, order events if you don’t have that data entering Klaviyo through your other platform or through Klaviyo’s API.
6] How do I add Klaviyo SignUp form to Shopify?
Answer:
7] Can Klaviyo send SMS?
Answer:
Klaviyo is a complete ecommerce marketing platform: email, SMS, forms, templates, campaigns, automations, paid ad audiences.

 

8] What does Klaviyo do?

Answer:
Klaviyo is a marketing automation platform that automates eCommerce SMS and email marketing to help businesses acquire, retain and grow their customers by sending marketing emails. It has over 70,000 paying customers and has become one of the most popular email marketing platforms in the world.

You can mainly send email campaign and setup email and SMS marketing flows like welcome flow, abandoned site flow, browse abandoned flow, abandoned cart flow, abandoned checkout flow, thank you flow, birthday flow, cross-sell flow, upsell flow, expected next purchase flow and more .

 

 

 

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