What are the best practices to A/B test signup form klaviyo

Introduction:

One signup form does not fit all businesses. You need to find the form that resonates with your audience. To do that, you have to A/B test different variables.

Marketers are often confused about what to A/B test for their signup forms in Klaviyo and what not to. In this guide, you’ll learn the best practices for A/B testing signup forms.

CLICK HERE to learn how to A/B test signup form in klaviyo.

Best practices to A/B test signup form:

Before we discuss the best practices, remember to test only ONE variable at a time, even if you have many ideas in your mind to test.

This is because if you test the signup form copy and CTA text simultaneously and observe an increase in your form conversion, you won’t be able to determine whether it’s due to the CTA text or the offer you are testing.

1] Ask question:

You can ask your visitors a question in one of your signup versions, such as ‘Do you want free shipping?’ or ‘Do you want X% off?’

Add two CTAs: one with the text ‘Yes, I need’ and the other with the text ‘No thanks.’ If they click ‘Yes, I need,’ show them the next steps to capture their email address and other information.

Close the form if they click the ‘No, thanks’ button.

 

 

2] Offer:

Sometimes, you might wonder whether to offer X% off or free shipping. In this scenario, A/B testing is your solution. Create two versions of your signup form and provide two different offers. However, remember to test only the offer; everything else should remain the same in both versions

3] CTA Variable:

There are different variables attached with CTA you can A/B test like CTA color, CTA text, CTA size. But again, test one variable at a time.

4] Signup Form Copy:

A/B testing your signup form copy is also one of the best strategies to maximize sign-up conversions.

By experimenting with different variations, you can find out which language, tone sync best with your audience

5] Timer in signup form:

Klaviyo recently added a new timer feature to its signup forms. You can now A/B test the timer in your signup form. The timer can play an important role in adding curiosity and urgency to your signup form.

CLICK HERE to learn everything you need to know about timer in klaviyo signup form.

 

 

6] Single step vs multistep form:

If you are asking for the first name, email address, SMS consent, and birthday information from your visitors,

A/B test by requesting this information on a single-step form and on a multistep form. In most cases, a multistep form works very well if you need to capture more information than just the first name and email.

7] We will not spam ya!

Visitors hesitate to give their email and SMS consent because they fear being spammed with too many emails and SMS messages.

To tackle this issue, A/B test the text ‘We will not spam you!’ and observe the statistics to see which version wins.

 

 

Hope you loved this article ‘What are the best practices to A/B test signup form klaviyo’.  : )

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FAQs:

 

 

8] What does Klaviyo do?

You can mainly send email campaign and setup email and SMS marketing flows like welcome flow, abandoned site flow, browse abandoned flow, abandoned cart flow, abandoned checkout flow, thank you flow, birthday flow, cross-sell flow, upsell flow, expected next purchase flow and more .