Introduction:
One of the best ways to improve your deliverability is to clean your list of unengaged profiles. Unengaged segments, which consist of groups of subscribers who have not interacted with your emails, can significantly impact your overall email marketing performance. You’ll learn about the conditions for unengaged profiles in Klaviyo. Understanding Unengaged Segments: Unengaged segments are subsets of your email list that consist of subscribers who have stopped interacting with your emails in the last x days, and X might be days, weeks or months. Identifying Unengaged Subscribers in Klaviyo: You can tag the following types of profiles as unengaged.- Inactive Subscribers: Subscribers who haven’t opened or clicked any of your emails in a specific timeframe (e.g., last 6 months).
- Non-Purchasers: Subscribers who have never made a purchase despite being on your list for a considerable time.
- One-Time Engagers: Subscribers who engaged with your emails once but haven’t shown any subsequent activity.
- Open email zero time in last 90 days
- Open email at least once in last 120 days
- He is not suppressed
- Open email zero time in last 120 days
- Open email at least once in last 180 days
- He is not suppressed
- Open email zero time in last 180 days
- Open email at least once in last 365 days
- He is not suppressed
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