11 Must have segments klaviyo

what is segmentation?

Segmentation allows you to group your audience based on behaviors, interests, and personal characteristics. It is one of best option you can use in klaviyo to send to the point and personalized email to your customers. .

Why segmentation is Important?

>Increases open rates and click-through rates
>Improves engagement with your subscribers [ Improve deliverability ]
>Reduces unsubscribe rates and spam complaints
>Right message to right audience on right time
>Allows for more effective A/B testing and optimization
>Helps you build stronger relationships with your subscribers

How to make segment in klaviyo?

→Go to klaviyo dashboard
→List and segments from left side klaviyo options dashboard
OR
→you can also make segment by going to PROFILE option from left side options

 

 

To create a segment from your profile section, click on ‘CREATE A SEGMENT,’ as shown in the image below.

 

 

To create from list and segment option, click on ”CREATE LIST/SEGMENT”

 

 

then select segment and good to go

Basic Segments klaviyo:

1] Demographic Segment:

Here, you can filter your audience based on their gender [male, female] and send targeted and personalized emails/SMS. Use the following conditions to create a demographic-centered segment.

• Conditions:

• Example: Loft 

2] Suppress Profiles:

Get your suppress profiles using this segment and upload them in suppress profiles

 

How to upload ?

When you go to the PROFILE section from the left-hand side options in Klaviyo, click on ”VIEW SUPPRESS PROFILES” in the top right corner. Then upload the suppress file you received after exporting your segment [for suppress profiles ].

 

3] Proximity Segment:

If you are planning to have an in-store exclusive sale or a special event and want your customers to come and join you, make a segment to target customers close to your location. For example, if you want to address profiles in your newsletter list within a 15 km radius of a specific zip code in a particular country, then the segment below is for you

• Conditions:

Example :Boden

4] Location Segment:

If most of the email addresses in our list belong to different countries, we cannot send Pakistan Independence Day emails to the whole list because some recipients may belong to the US, UK, or elsewhere. What can we do?

Create a segment for those who belong to Pakistan and send personalized and targeted emails. Boom

• Conditions:

• Example:

 

 

5] Bouncers Segment:

Filter out the profiles that caused the bounce of your email and exclude them in your next email campaign. This will save you the number of recipients and budget. It’s also necessary for list cleaning and improving deliverability

Conditions:

 

6] Unsubscribed Segment:

This one is pretty straightforward – exclude people who have unsubscribed from you. And try your best to add unsubscribe tag {% unsubscribe %} in your email and make it clear, so they can opt out easily.

Conditions:

7] Subscribe in last 30 days Segment:

 

 

8] Engaged X Days Segment:

X can be 30,45 or 90 days. This is one of the basic and important segments. It can play a vital role to give you good open and click rate if not already.Set up your timeframe based on the results you’re seeing – if your open & click rates are high with a 30-day segment, go up to 60 days and see how it performs. Repeat this till you see a noticeable drop in your open & click rates.

 

9] Unengaged Segment:

This step is vital as it will eliminate subscribers who frequently receive your emails but never open or engage with them. Although it may result in a considerable reduction of your list, it is essential to ensure that your emails are delivered successfully. Think about it: if someone has not opened X [ X can be 5,10 or 15 ] of your emails, it is improbable that they will do so in the future, even if you continue to send them.

 

10] Buyers Segment:

Deal with your buyers and non-buyers differently, and segmentation can help you do that. Below is a segment to filter out customers who have placed an order at least once over all time

 

 

11] Non-Buyers Segment:

This segment will show you the number of profiles who have not placed an order from you. Look at their engagement in previous days and try to target them differently with exclusive offers, the best copy, and convince them to join your customers’ club.

 

FAQs:

1] What are benefits of segmentation in klaviyo?

Answer:

>Increases open rates and click-through rates
>Improves engagement with your subscribers [ Improve deliverability ]
>Reduces unsubscribe rates and spam complaints

2] What is the difference between list and segment?

Answer: A list is a broad group of contacts, while a segment is a targeted subset of a list based on specific criteria.

3] How do I create a segment in Klaviyo?

Answer: To create a segment in Klaviyo, navigate to the ‘Lists & Segments’ tab and click ‘Create List/Segment.’ Then, define the rules and conditions for your segment based on the criteria you want to use.

4] What are some best practices for segmenting in Klaviyo?

Answer: Some best practices for segmenting in Klaviyo include defining specific goals for your segments, using relevant and timely data, creating actionable segments, and constantly monitoring and refining your segments.

5] What are some advanced segmentation techniques in Klaviyo?

Answer: Some advanced segmentation techniques in Klaviyo include creating lookalike audiences based on your existing segments, using predictive analytics to anticipate subscriber behavior, and using machine learning to automatically optimize your segments over time.

6] Can we create segment triggered flows in klaviyo?

Answer: Yes. Like VIP Welcome flow, Win back Flow, Sunset Flow and more. You can read this article, click here

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