Introduction:
Dynamic blocks are one of the important factors in your abandoned series to get conversions for you. Most of the marketers don’t take it seriously and don’t even know how to design this block themselves.
In this article, you’ll learn how to ‘DIY Dynamic block browse abandoned flow in Klaviyo‘ to set up the dynamic block for browse abandoned flow in Klaviyo.
Let’s dive in!
But before we dive in, CLICK HERE to learn how to create dynamic block for abandoned cart flow in klaviyo.
How to set up dynamic block browse abandoned flow klaviyo?
Follow the following steps:
- Go to your browse abandon flow
- Open your 1st email of this flow
- Drag and drop an Image where you want to showcase the product they recently viewed
- Browse Image Library
- Chose ‘Dynamic image’ option
- Place this URL there {{ event.ImageURL }}
- Dynamic Image URL: To get this URL, Preview flow email and from there get this dynamic tag.
OR Preview your email and enter the command Ctrl+F to search for ‘Image.’ You will find it there.
- Add this URL {{ event.URL }} in link address section
- Hit ‘Done’ button
- And it might be populating the product image when you preview it.
Now to add the product information:
- Add a text block below this dynamic image block
- You can use the following tags to populate price, item name
{{ event.Name }} >> For Product Name
{{ event.Price }} >> For Product Price
You can get these tags by previewing your email .
- You will see the product name and its price when you preview your email, as shown in the screenshot below
URL for CTA:
Now add this URL {{ event.URL }} for your CTA and you are done with it : )
Hope you loved this article ‘DIY Dynamic block browse abandoned flow klaviyo’.
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FAQs:
1] What is the difference between browse abandonment and abandoned cart Klaviyo?Answer: So basically the Browse Abandonment flow will skip all people who add to cart (because they will be in that flow), start a checkout (because they will enter that flow) or place an order.. Then Abandoned Cart flow will skip everyone who started a checkout (because they will be in checkout flow now) or placed an order .2] What is browse vs cart abandonment?Answer: With cart abandonment, the shopper has expressed more intent. They’ve added potential purchases to their shopping cart but left without completing the purchase. Browse abandonment is when a shopper visits your site, browses, and leaves without adding anything to their shopping cart or proceeding to checkout.Browse abandoned flow klaviyo dynamic block setup3] Adding ‘Back to Product’ button to Browse Abandonment?Answer: Use this url {{ event.URL }] if you want to add a back to product button in browse abandoned flow in klaviyo.
4] What is a browse abandon flow in Klaviyo?
Answer: A browse abandon flow is an email marketing automation in Klaviyo designed to re-engage users who have visited your website but did not make a purchase.
5] How does a browse abandon flow work?
Answer: It tracks user behavior, such as products viewed, and triggers personalized emails to remind and entice them to complete a purchase.
6] What is the browse abandon flow dynamic block in Klaviyo?
Answer: The dynamic block allows you to display personalized product recommendations based on the user’s browsing history in your browse abandon emails.
7] How can I set up a browse abandon flow in Klaviyo?
Answer: In Klaviyo, you can create a browse abandon flow by setting up conditions and email sequences in the Flow section.
8] What are the key elements to include in a browse abandon email?
Answer: Key elements include a reminder of the browsed products, persuasive copy, images, and a clear call to action to return to the website.
9] How can I personalize browse abandon emails for better results?
Answer: Use dynamic product recommendations, tailored messaging, and user segmentation to increase personalization.
10] What is the optimal timing for sending browse abandon emails?
Answer: It varies by industry and audience, but sending emails within a few hours to a day after the browse session can be effective.